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Marketing software refers to a broad range of tools and platforms made to help marketers plan, carry out, manage, and analyze their marketing efforts.

Category: Marketing Softwares

System for business intelligence-min
By CuriousOwlFebruary 3, 202212 min read

Understanding the System for Business Intelligence

Before we get into the kinds of business intelligence systems, let us understand “business intelligence”. Business Intelligence refers to the […]

  • Data Analysis
  • Latest
  • Marketing Softwares
TYPES of REPORTS ON BUSINESS INTELLIGENCE-min
By CuriousOwlJanuary 31, 202212 min read

3 types of Business Intelligence Reports that you need for business!

There is a reason why Formula One races are so gripping and have been able to create a large follower-base […]

  • Data Analysis
  • Latest
  • Marketing Softwares
Top 7 Open source business intelligence tools-min
By CuriousOwlJanuary 28, 202212 min read

7 Open-Source Business Intelligence Tools

What are Business Intelligence tools? The American historian Richard Miller Devens created the term “business intelligence” in 1864. From a […]

  • Data Analysis
  • Latest
  • Marketing Softwares
By CuriousOwlJanuary 26, 202212 min read

What Does Business Intelligence Means? – The Basics

Business intelligence (BI) is a broader term used for the technology that facilitates data preparation, mining, managing, and transforming into […]

  • Data Analysis
  • Latest
  • Marketing Softwares
customer data platform vs web analytics platform curiousowl
By CuriousOwlJanuary 23, 202214 min read

How Customer Data Platform Is Different From Web Analytics Platforms

Zigzag paths mark a customer’s purchasing journey. From Google Searches to Facebook reviews, they stop at multiple points (platforms) before […]

  • Data Analysis
  • Latest
  • Marketing
  • Marketing Softwares
By CuriousOwlJanuary 20, 202218 min read

What Is Marketing Analytics: The Indispensable Necessity

Marketing in today’s world is one of the most indispensable tools for running a business – combine it with data, […]

  • Data Analysis
  • Latest
  • Marketing
  • Marketing Softwares
By CuriousOwlJanuary 17, 202214 min read

Customer Data Platform Vs. Omni-Channel Marketing Platform

As a layman who spends hours on their mobile devices, especially during this challenging time of COVID-19, we witness a […]

  • Data Analysis
  • Latest
  • Marketing
  • Marketing Softwares
Salesforce cdp
By CuriousOwlSeptember 24, 202130 min read

What is Salesforce CDP – Everything You Need to Know

What does Salesforce as a company Known for? The company majorly stands for its commitment to creating solutions which provide […]

  • Data Analysis
  • Latest
  • Marketing
  • Marketing Softwares
customer data platform for publishers
By CuriousOwlSeptember 11, 202119 min read

How Publishers are using Customer Data Platform to boost their income.

Customer Data Platform can help publishers increase their income

  • Data Analysis
  • Growth Hacks
  • Latest
  • Marketing
  • Marketing Softwares
best-customer-data-platforms
By CuriousOwlJuly 29, 202135 min read

Best Customer Data Platforms – Latest CDPs

What is a good CDP? This is the question which is going on in your mind now and then. You […]

  • Data Analysis
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  • Marketing
  • Marketing Softwares

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