We all know that running a small business requires you to wear many different hats all at once. With so…
The top brands are competing tooth and nail for the attention of today's highly informed consumers to turn them into…
Marketing and communications, or MarCom as it is fondly called, is the practice of using various channels and related tools…
The marketing funnel is a model which begins from the product and continues till a customer sale and beyond. It…
Before we explore the best marketing funnel strategies, let us understand the “marketing funnel” process. A marketing funnel is a…
What is a Marketing Funnel? A marketing funnel is a strategic visualization of the customer journey from lead to committed…
When a person starts a company, how do you think he/she can make people aware of his offerings? By advertising.…
A marketing funnel is a strategic visualisation of the customer’s journey from being a lead to becoming a committed buyer.…
Before we get into the intricacies of e-commerce and the "e-commerce marketing funnel", let us understand the concept of a…
In the pre-digital days, the marketing function of any company approached customer acquisition and retention through four clearly defined stages…
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