Introduction The nature of marketing, as we know, is complex and often contrasting. There is a need to have a…
These days most of the items we buy come in attractive packages. A pack of cookies, instant noodles, detergent powder…
Whether you are a marketeer, a big business or a small one, awareness of marketing automation is an important tool…
The Marketing Funnel Process A marketing funnel is a strategic visualisation of the customer journey from lead to committed buyer.…
Facebook is, undoubtedly, the world’s largest social network and is also emerging as one of the perfect platforms for digital…
As the heading suggests, partnership marketing is when one company or a brand collaborates with another brand to mutually benefit…
How you reach out to your audience is influenced by your content marketing strategy. Now is the time to develop…
“Push” and “Pull” marketing are essentially two sides of the same coin that companies should use as core or guiding…
As the saying goes, “Customer is King.” And marketing strategies still seem to revolve around this core belief. Mainly, there…
We talk about good and not-so-good experiences in our day-to-day lives. This feeling further gets stronger when we buy a…
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