Marketing automation or “automated marketing” allows companies to execute routine and repetitive marketing tasks automatically. Marketing automation was first used…
Today, marketing is not just about sending a single offer or discount to customers. Companies need to map their customers’…
Today's main challenge for small businesses is to generate a sustainable pipeline of customer traffic and leads. People (customers) are…
Time is a valuable resource, especially if you run a business single-handedly. When you first start, sending one-off newsletters, thank…
What is the purpose of marketing automation? Marketing automation is the use of a multichannel software platform to consolidate, create,…
When I am in the market to sell my product or services, not everyone is my customer. Similarly, not everywhere…
What is Marketing Automation? Let us first understand marketing automation. As the name suggests, the process involves automating repetitive tasks…
Email campaigns play a very large part in a brand’s marketing efforts. Most of these email marketing tasks are repetitive…
When you talk about Marketing Mix. You might think that it’s something which is too traditional, as compared to today’s…
Let us understand the relationship between marketing, data, and business intelligence and then explore the role of business intelligence in…
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