Zigzag paths mark a customer's purchasing journey. From Google Searches to Facebook reviews, they stop at multiple points (platforms) before…
Marketing in today’s world is one of the most indispensable tools for running a business – combine it with data,…
As a layman who spends hours on their mobile devices, especially during this challenging time of COVID-19, we witness a…
When it comes to managing customer data, there are many viable options on the market. Master Data Management (MDM), and…
Marketing professionals use different types of data to build a detailed picture of their customers to give them a smooth…
What does Salesforce as a company Known for? The company majorly stands for its commitment to creating solutions which provide…
Customer Data Platform can help publishers increase their income
CDP has gained tremendous popularity in the recent years because of the varied use cases it applies too. Using CDP,…
What is a good CDP? This is the question which is going on in your mind now and then. You…
Marketing technology is part of a vibrant and constantly evolving space. The transition from generalized advertisements to personalized ad campaigns…
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