Cross-channel marketing dashboards are great for helping businesses assess their overall internal performance across marketing channels. As a marketer, it…
Today's digital world has evolved multi-fold; marketers have access to tools, software, and applications to improve their business efficiencies and…
A marketing dashboard is a tool used by marketing professionals to track, measure, and report on key marketing metrics. Dashboards…
Today, marketers need to look at data with a highly theoretical and practical approach in the digital world. This means…
In business, we frequently come across various phrases that appear to be similar but are actually quite distinct. Before we…
Micro-influencers are ordinary everyday people who become popular for their knowledge of some specialist niche. These people, because of their…
The explanation of luxury differs from one person to another. Luxury brands are generally identified by certain lifestyles or sets…
Introduction Due to the dynamic nature of marketing, “Lean marketing” is fast becoming popular and there is a reason for…
Businesses run to make profits. Irrespective of small or big traders, retail store owners or online retailers, all are concerned…
A sales funnel is a series of actions or events that a potential customer (called “lead” or “prospect”) goes through…
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