Introduction The nature of marketing, as we know, is complex and often contrasting. There is a need to have a […]
Understanding Marketing Funnel Automation and How to Create One?
Whether you are a marketeer, a big business or a small one, awareness of marketing automation is an important tool […]
Packaging- 5th P of the marketing mix
These days most of the items we buy come in attractive packages. A pack of cookies, instant noodles, detergent powder […]
8 Marketing Funnel Templates that you can immediately Grab and Use
The Marketing Funnel Process A marketing funnel is a strategic visualisation of the customer journey from lead to committed buyer. […]
Best Practices for creating Marketing Funnel for Facebook
Facebook is, undoubtedly, the world’s largest social network and is also emerging as one of the perfect platforms for digital […]
How to Create an effective Content Marketing Strategy
How you reach out to your audience is influenced by your content marketing strategy. Now is the time to develop […]
Importance of Partnership Marketing
As the heading suggests, partnership marketing is when one company or a brand collaborates with another brand to mutually benefit […]
Difference between Pull and Push Marketing Strategy
“Push” and “Pull” marketing are essentially two sides of the same coin that companies should use as core or guiding […]
Building a Customer-Driven Marketing Strategy
As the saying goes, “Customer is King.” And marketing strategies still seem to revolve around this core belief. Mainly, there […]
The uniqueness of Experiential Marketing
We talk about good and not-so-good experiences in our day-to-day lives. This feeling further gets stronger when we buy a […]