Consumer behaviour studies the processes involved when a person or group selects, buys, uses, or discards products, services, ideas, or […]

Impact of Digital Technology on Consumer Behaviour
Digital technology has expanded faster than any other breakthrough in history, reaching nearly 50% of the emerging world’s population in […]

Effects of branding on consumer behaviour
The consumer’s attitudes, preferences, opinions, intentions, and decisions determine their behaviour. These factors regulate how consumers behave when making buying […]

What is The Self-Image Concept In Consumer Behaviour?
When studying the motivations of consumption, it is inevitable to go deeper and deeper into the group of individuals that […]

What is the Innovation Adoption Model in consumer behaviour?
The ultimate goal of any company is to motivate customers to buy their products. However, the consumer goes through different […]

Stages in Consumer Behaviour and Buying Decision Process
Consumer behaviour and buying decision process is a fundamental component of studying consumer behaviour. It encompasses internal and external aspects […]

Importance of Consumer Behaviour in Service Marketing
The study of customers’ actions when purchasing a good that meets their wants is known as consumer buying behaviour. It […]

Marketing Dashboard Tools Which Produce Great Results
What is a Marketing Dashboard? A marketing dashboard is a collection of tools and data that helps you track and […]

Best 6 Market Intelligence Template
Many companies are beginning to use Market Intelligence Reports to help formulate their marketing strategies. These reports typically take into […]

How Effective are Market Intelligence Courses?
In today’s turbulent business climate, organizations require competitive / market intelligence professionals with the skills, competencies, and tools to enable […]