Most Effective Ecommerce Marketing Automation tools

Time is a valuable resource, especially if you run a business single-handedly. When you first start, sending one-off newsletters, thank you emails, and personalized messages is simple, but as your customer base grows, it becomes increasingly difficult to keep up the pace. A fairly simple solution to such time-consuming processes is automation.

In this article, you will find insights on marketing automation for your e-commerce business. Whether you want to start e-commerce automation or want to improve it, this article should be a fruitful read. 

What is e-commerce marketing automation?

When you buy or sell products over the Internet, it is called e-commerce. By using e-commerce software, you can launch effective marketing campaigns to promote your ecommerce business, without having to manage them manually. Marketing automation tools for e-commerce reduce the risk of human error, save time, and help you retain customers that help grow your business. All you have to do is set up the initial configuration, and you can watch your online business grow. You can always customize the automated actions performed by the installed software whenever necessary.

The software equivalent of employing someone to do monotonous marketing-related tasks for you is ecommerce marketing automation. The ideal employee is ecommerce marketing software: trainable, dependable, punctual, resourceful, efficient, and simple to communicate with. Humans become bored when performing repetitive tasks; however, ecommerce marketing automation software remains enthusiastic and does not require overtime pay.

How can marketing automation benefit your e-commerce business?

It is important to get down to the nitty-gritty of anything new before embracing it. Let’s see how marketing automation in e-commerce can benefit your online business.

• Lead nurturing: In the sales cycle, lead nurturing is as critical as lead acquisition. A new lead might not buy products from your ecommerce right away, but using a marketing automation tool to personalize email campaigns is likely to increase response rates from customers.

• Personalized experience: Customers often miss the personalized touch of shopping from a physical store when they shop online. As a result, almost all businesses want to create personalized experiences for better customer engagement. It’s not easy to customize your brand to suit each customer’s preference, but marketing automation for e-commerce will make the task simpler.

• Customer retention: e-commerce businesses can end up overlooking the constant loss of existing customers while prioritizing new customers. The key to making your e-commerce platform successful is to focus on customer retention.

• Reduction in card abandonment: There can be many reasons why customers leave items in their cart and decide not to go ahead with their purchases. However, the revenue that an e-commerce business risks losing because of cart abandonment can be staggering if proper precautions are not taken. While the actual sales figures can be high if cart abandonment didn’t exist, sales can be improved if cart abandonments can be recovered.

• Automated Review Requests: Another marketing automation feature you may encounter is the ability to request that customers leave a review after making a purchase. You can schedule review requests to be sent out at a specific time, such as a few weeks after the order has been placed or dispatched, using the right software.

• Customers are more likely to trust other customers than brands. As a result, reviews are critical in helping you build social proof and instill confidence in potential buyers.

The best marketing automation tools for e-commerce business

Now that you know how marketing automation can benefit your e-commerce business, let’s take a look at some of the best marketing automation tools available in the market.

Omnisend

Omnisend, one of the most popular marketing automation platforms that simplifies everything from onboarding to sending intuitive for your e-commerce It is known for its simple email templates and was created to address issues such as cart abandonment and driving product reviews. Omnisend allows you to create campaigns based on your customers’ actions and track how marketing automation affects sales. You can choose from three pricing options: Free, Standard (starts at $16.00), and Pro (starts at $59). 

Rejoiner

Rejoiner is primarily an email marketing solution that caters to various aspects from design to strategy and analytics. It is ideal for e-commerce marketers who are worried about their building campaigns consuming valuable internal resources. Its highly-personalized automation helps marketers maximize the lifetime revenue per customer. Compared to other email builders available in the market, Rejoiner offers more flexibility and robustness. The cost is $95 per month (2,000 contacts).

ActiveCampaign

ActiveCampaign is a three-in-one platform that offers email marketing, digital marketing automation, and a CRM for small businesses. It allows you to use a powerful visual automation editor to precisely map what’s going on in your automation. You can pick from its 600+ prebuilt automation templates to facilitate powerful segmentation and personalization across social media, email, messaging, chat, and text. Thanks to many useful features such as site tracking, custom forms, and effective email marketing, ActiveCampaign gives you the tools to grow your e-commerce business.

Drip

Drip is a platform that helps e-commerce owners increase sales and build their brand through its unique features. Drip’s revenue-generation automation tools and other features are targeted at online merchants. The platform allows you to automate the customer journey through automated email campaigns and SMS messaging. Furthermore, the simple-to-create workflows target and segment audiences at the most appropriate time and in the most effective ways, thereby increasing engagement.

SendInBlue

Sendinblue specializes in email marketing and email services that help you create engaging emails with the help of drag-and-drop and mobile-friendly templates. The toolbox is designed to simplify customer engagement, lead generation, and marketing campaigns. Sendinblue allows you to manage email campaigns, send text messages, and save time with automation in your language.

Sender

Sender is designed specifically for e-commerce marketers and is ideal for sending newsletters, automated follow-ups, triggered emails, and transactional emails. It is quickly becoming one of the best email marketing automation tools on the market for its price, thanks to a slew of extra features. It allows custom-made integrations for e-commerce platforms. Moreover, you can also copy and paste the URL of a product into a newsletter, and automatically extract product images, descriptions, prices, and more.

HubSpot

HubSpot is a comprehensive marketing platform that includes a marketing automation toolkit. By using HubSpot for Shopify, you can integrate your online store data with the leading mid-market CRM, marketing automation, and customer service software. HubSpot’s workflows tool goes beyond email automation, allowing you to scale your business and spend less time on mundane tasks. It can create abandoned cart email nurturing, smart CTAs in content, and product-specific re-engagement ads, among other things. It can boost your campaigns by adding workflows to automate repetitive manual tasks.

Wigzo

Wigzo is an omnichannel marketing automation platform helping e-commerce businesses streamline their operations. It allows B2B and B2C businesses to manage all aspects of their marketing strategy, from concept to execution, on a single platform.

Your team can segment and personalize strategies to be displayed to different groups of people and define when to deploy what kind of content and campaign by automating the process, all without spending too much time on repetitive tasks. It keeps track of, analyzes, and personalizes all customers, orders, and products, assisting sales-driven marketers in increasing ROI.

Factors to keep in mind when choosing your automation software

It’s critical to know precisely what you’re looking for when choosing a marketing automation tool for your e-commerce business. There are many tools on the market today and each has its own set of features (and price tags). Oracle, Adobe, and Hubspot are the top three marketing automation solutions chosen by US industry professionals, accounting for slightly more than 49.8% of the market. Hubspot is estimated to be used by 29.3 percent of customers out of the three.

You must precisely define your needs before you begin your search for a marketing automation tool for your e-commerce. 

Whether you want to automate your email marketing or are looking for software integration, the first step is understanding what your e-commerce business needs. To make things easier, here’s a list of some essential features of a good e-commerce marketing automation.

• Usability: Is there any training required? Will it be simple to use for you and your team? Remember that you want to help, not hinder, your processes. It’s fine if you choose a complicated user interface tool as long as you have the time and resources to train your team on how to use it properly.
• Integrations with third-party applications: What software do you currently use? Is there a way to integrate this new tool with that software?
• Pricing: It’s easy to get caught up in the trap of overpriced software, so keep in mind what you need and don’t need. Find a product that meets your needs while staying within your budget.

Final words

Marketing automation plays an essential role in lead generation and nurturing in the world of e-commerce. Because of the fierce competition, brand loyalty is eroding every year, so automating processes has become crucial for the survival of e-commerce businesses. Industries are recovering from the impact of COVID-19, but your e-commerce store’s struggle should not stand out in the crowd. Invest in a reliable, tested omnichannel marketing automation tool.