7 Free App Analytics Tools Which Can Make Your Life Easier

Developing apps is only half of the battle. Once a team accomplishes the app-building phase, they must track the app’s behaviour & user interaction. It can help optimize your app significantly. In this data-driven market, analytics help gauge the app’s performance. According to a report, there are roughly 6.64 billion smartphone users. The competition for app development is also increasing.

In this cut-throat competition, to stay ahead in the mobile app business – app businesses should remain sharp. They must follow a data-driven approach. Enterprises can leverage these app analytics tools to gauge the app’s performance in the user-centric market. Every app business, startup and app development team can leverage.

What are app analytics tools?

App analytics is a well-known concept in the application development world. Through this, businesses can analyze the app on various data points like revenue sources, active users, app usage etc.

It also renders session timing, ratings, and other metrics. It helps understand where the app lags or in which geolocation your app is doing wonders. The app analytics tool conveys these reports and stats so that the development team can fix issues. With this, the app business can grow based on these data-driven insights.

According to the Allied Market Research report, the global app analytics market size was 920 million USD in 2017. According to their projection, it will reach 3,798 million USD by 2025. It will reflect a compound annual growth rate (CAGR) of 19.5 percent from 2018 to 2025.

Since we have understood app analytics tools, let us look at the top 7 free app analytics tools.

Seven best free app analytics tools

If you aren’t aware of the best and free app analytics tools or which one to choose, do not worry. Below is the list of the seven best analytics tools to choose to start app analysis.

1.  Universal Analytics by Google:

Google is widespread for tracking desktop apps and web app metrics through Google Analytics. This time, they came up with Universal Analytics for mobile apps. Google’s Universal Analytics shines out with a competitive edge. It can track user actions even when using your app on cross-platforms or many devices with the same email ID. Universal Analytics also helps follow what actions got performed on the user’s device. This analytics tool has lots of advantages:

• Those who know how to use Google Analytics can learn to use this tool easily.
• It supports Google Play integration for conversion tracking.

2.  App Analytics by Apple:

App Analytics is another free app analysis tool by Apple that helps developers and app development firms comprehend app analysis. This tool can track user engagement in apps, app store performance, and marketing campaigns. It can also keep track of active devices, in-app sales, trends, etc., in various iOS apps.

It has many advantages:

• Applying filters for extracting precise data is straightforward.
• It is available with App Store Connect. Anyone can use this tool or understand its generated analytics.

3.  Firebase by Google:

Firebase is both a web & a mobile analytics tool. Google acquired Firebase in 2014. It became popular because it can collect user engagement, deep-linking performance, etc. It can also fetch data related to cloud storage, real-time database updates, and even app crashing analytics.

It has several advantages. Among them, some are:

• It works for both Android and iOS platforms.
• Apart from analyzing apps, it also renders the infrastructure to build them.
• It supports easy integrations like Data Studio, Google Ads, Jira, and Slack.

4.  MixPanel:

It is another analytics tool that is one of the best for mobile app analytics. It supports data-capturing abilities from native apps, web apps, mobile-based web apps, and desktop apps. It can track user behaviour on the app. It can identify unique users and data about upgrades and purchases. It makes mobile app businesses seamless with its simple UI & event-based analytics.

Some prominent advantages of this app are:

• It supports in-depth analytics capabilities.
• It reinforces building complex queries based on demographics and events.
• It can tie mobile to the web and vice versa for more insights.

5.  Game Analytics:

It is a game-focused app analytics tool that can provide seamless analytics of game apps. With this analytics tool, game development apps can improve key performance indicators (KPIs). It can also help the game development team analyze, comprehend, and track the monetization analytics of the app. With this tool, we can also outline all the player data, game progression of all accounts, errors, campaigns, etc.

It has several advantages. Among them, some are:

• It is easy to use.
• It renders everything a game app developer needs for analysis.

6.  Flurry App Analytics:

For app analysis, Flurry App Analytics is a complete package. It provides two ways through which you can use it. The first is the classic dashboard, and the other is its SDK, supporting ten different custom dashboards. It provides many app metrics, such as session length, retention rate, app crashing, etc.

Some notable advantages of this analytics tool are:

• It is easy to install.
• It comes with multiple dashboards and funnels.

7.  Localytics:

It is another prominent analytics tool that supports app usage, mobile marketing, and screen flow features. It can also render customer lifetime value, cohort-based retention analytics. It also offers to push notifications. This tool can work with Android, iOS, Windows, BlackBerry, etc. This free app analytics tool can deal with apps like travel, retail, business, etc.

It has numerous advantages:

• Support an unlimited number of apps in its free version
• It can show reports based on the app version, location, carrier, etc.
• Provide cohort-based retention analysis

Conclusion

App developers can understand the various app metrics (who installs your app, revenue, active users, app usage, ratings, etc.) through such analytics apps. These app analytics tools are a great starting point for understanding your app and the app business. If you target users from different platforms, try using the cross-platform app analytics tools.