An application or app is computer software that runs on a mobile device, watch or tablet. Desktop apps run on computers, whereas web apps require a web browser.
Apps were first created to increase productivity in the form of emails, contact records and calendars. Today, they have grown into gaming, workplace automation, ticketing, location-based services, etc.
Mobile apps are typically downloaded from an “app store” such as Google Play, Apple App Store or Microsoft Store. Currently, iOS users can access over 1.8 million apps, and Android users can enjoy over 2.5 million apps. At least 80% of the world’s population owns a smartphone today and spends an average of 5 hours per day on the phone.
Therefore, your app requires an efficient marketing tool to break through this noise and clutter and help it stand out from its rivals.
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A robust app marketing tool should help you push your client through all stages of the marketing funnel. These stages are:
Marketing for mobile apps is not different from marketing any other product or service. It is an interactive process that runs through the entire mobile app lifecycle.
An effective marketing process requires the app developer to create campaigns that help increase customer acquisition, create downloads, and retain users. This is done by staying in touch with current and potential app users constantly. Your campaigns must reach users at each stage of the funnel – discovery in the app store, helping them download the app and finally, using it properly and promoting it to others in their social circles.
The most basic forms of app marketing include:
You need to go beyond these basic steps to make your app stand out. You also need to promote your app to the right people at the right time through the right channels. For this, you need to use the right app marketing tools.
There are plenty of app marketing tools in the market, both free and paid. You can also spend a lot of money to buy the “best mobile app marketing tool” in the market. However, you need to know that the price and performance of paid app marketing tools are not always positively related. There are many free app marketing tools in the market which can work just as well, if not better, than the paid ones.
Let us check out the top free app marketing tools in the market.
People search for apps in the categories of interest and typically end up downloading one of the top apps in the list. These apps are ranked at the top because of a good marketing strategy. The app marketing tool that you choose must give the following two critical results:
Mobile apps have come a long way since the late Steve Jobs first predicted their growth in 1983. Today, competition is huge in the app world. Using a robust app marketing tool, or a combination of 2 or more tools, is important to make your app stand out from the millions of apps out there.
The best app marketing tools can help you manage your app development and launch quickly and efficiently. They can be tailored to your preferences and needs.
Finally, make sure that you choose the app marketing tools that complement and fit into your overall digital marketing plan.
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