Did you know that there are nearly 5 million mobile apps available today?
Approximately 30,000 new apps are being added monthly to the Apple App Store alone (data source: https://www.statista.com/statistics/1020964/apple-app-store-app-releases-worldwide/).
According to Statista, an app user spends an average of 5 minutes on an app session.
As an app developer, how do you ensure your user stays engaged in this massive clutter? It is very simple—you must provide the best possible in-app experience at every stage of the app funnel journey!
And how do you track and improve your app user experience? By using mobile app analytics!
Mobile app analytics are tools and processes that convert the raw data received from your app users into actionable insights by tracking, observing, and mapping user behaviour. Mobile app analytics can help determine several insights, such as:
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There are plenty of mobile app analytics solutions in the market—free or paid for. You must evaluate the main ones relevant to your app industry or vertical and choose the solution that best fits your requirement. The mobile app analysis solution that you finally choose must provide the following metrics at a minimum:
One of the best mobile app analytics tools is Microsoft Azure Mobile Apps Analytics (also called “Azure Data Analytics”).
Azure Data Analytics is a set of tools that allows you as the app developer to harvest, view and analyse data through different methods. You can use Microsoft Azure Mobile Apps Analytics to:
Microsoft Azure Mobile Apps Analytics is a fully managed “Platform As A Service (PaaS)” that offers enterprise-level, cloud-based data models. It offers fast performance using an SQL Server linked to enterprise-class hardware.
It uses advanced data modelling features to pull together data from multiple sources, defines the relevant analysis metrics and secures your app data in a single location. This data can be from relational or non-relational sources.
Image source: https://learn.microsoft.com/en-us/azure/analysis-services/analysis-services-overview
Using Microsoft Azure Mobile Apps analytics is a relatively straightforward process. But it needs a qualified IT resource to help you set it up. The following are the outline steps to start:
Image source: https://azure.microsoft.com/en-us/free/
As the app developer, you must also ensure that you have the right environment to run Microsoft Azure Mobile Apps Analytics. This includes the following steps:
Mobile app analytics help you as the app developer improve the app’s chances of success by providing essential and valuable insights into user behaviour. Mobile app analytics are critical in your overall app marketing approach.
As an app developer, you must identify the best practices for your mobile app analytics setup relevant to your app industry and category and implement them as quickly as possible. It would be best if you kept constantly refining and improving your analytics setup to get the most relevant data.
Suppose you want to use the most effective and best-in-class mobile analytics solution. In that case, it doesn’t get any better than the Azure Mobile Apps Analytics platform, as it integrates with several Azure services, allowing you to build and run sophisticated analytics. You will get secure access to critical data, direct data loading into your preferred analytics model and model testing with sample data sets.
For more information on the Azure Mobile Apps Analytics Platform and for detailed point-and-click solutions to get started, visit https://learn.microsoft.com/en-us/azure/analysis-services/analysis-services-overview
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