Amazon.com, Inc is the world’s largest online retailer and marketplace. It is considered one of the world’s most influential brands and is one of the Big Five American technology companies.
Affiliate marketing on Amazon is a simple way to monetize a digital presence such as a website or blog. Before understanding how to do affiliate marketing on Amazon, let us first understand the meaning of “affiliate marketing”.
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Affiliate marketing is a marketing approach in which an online retailer allows external websites the ability to create unique product links. These links are placed within the content of the external websites, and the external website promotes the link. When a visitor clicks on the link and goes on to the online retailer’s website, or purchases from that website, the external website owner receives a commission.
Affiliate marketing is essentially a “digital/online sales representative,” and the external website owner receives a commission only after the lead is qualified or the sale is completed.
Affiliate marketing has the following components:
Affiliate marketing can be graphically represented as follows:
Image source: https://referralrock.com/hub/b2b-sales-marketing/b2b-affiliate-marketing/
Amazon’s affiliate program is called “Amazon Associates”. This program is a straightforward and easy channel to monetize a website or blog. There is no entry or sign-up charge for website owners and bloggers.
In simple terms, website owners and bloggers sign up for the program, receive instant approval, and get Amazon affiliate links to place on the site. When a customer makes an Amazon purchase through these links, the website owner or blogger receives a commission on that sale.
Affiliate marketing on Amazon is very easy, involving the following key steps:
The following is the step-by-step process to do affiliate marketing on Amazon:
More details can be found on the website: https://blog.hubspot.com/sales/amazon-affiliate
Amazon has detailed guidelines and rules that all Amazon Affiliates must follow. The key rules are as below:
The Amazon Affiliate must understand and follow these regulations because non-compliance could result in the affiliate being removed or banned from the Amazon Affiliate program.
The Amazon Affiliate program works on a “sales commission” basis, which means that the affiliate makes a percentage of each completed sale generated through their link. Therefore, the income earned depends on the number of referrals the Associate generates for Amazon.
The Amazon Affiliate Program offers different sales commission rates for different product categories. For example, the “automotive car parts” category provides a 4.5% sales commission from each sale. The Affiliate must therefore review these rates thoroughly before signing up on the platform. This will help the affiliate estimate the expected income they can earn from the Amazon Affiliate Program, depending on the area in which the Affiliate’s website operates.
It is important to bear in mind that, like all affiliate programs, the initial income may be on the lower side, so the Amazon Associate should ideally have another source of income as well.
The Amazon Affiliate Program is a great way to turn a passion or interest into a source of income. The affiliate should select their preferred content niche, write content that focuses on the product, and include relevant affiliate links.
This will help the affiliates grow their Amazon Affiliate Program income over time.
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