There are about 5 million mobile phone apps out there. These are divided between the App Store (iOS phones) and Google Play Store (Android phones).
Image source: https://digitalagencynetwork.com/app-store-optimization-aso-tips-tricks/
So yes, the app stores are as crowded as department stores during festivals! And like the products in the department stores, the apps are all fighting for the same customers. But these customers are not all looking for the same product. They are searching for an app that fulfills their gaming, productivity, social, or communications needs. If your app is designed to fill that specific need, it must be noticed by your target audience, downloaded, and used.
Page Contents
Search has the most critical role in helping users to discover and download apps from the App Store – see the graphic below. Customers search app stores with the intent to find, download and use an app that fills a specific need at a particular time.
Image source: https://digitalagencynetwork.com/app-store-optimization-aso-tips-tricks/
This “search intent” drives specific search patterns and habits and prompts the customer to use particular search words (called “keywords”) to move through the various stages of the app funnel – awareness, acquisition, and retention.
It has been observed that people spend just about 7 seconds deciding whether to download your app! (data source: https://incipia.co/post/app-marketing/app-store-screenshots-study-of-the-top-100-apps/).
So, if you want your app to be selected within those seven seconds, it needs to figure higher up in the results of the customer’s search in the App Store. For this, you must “optimize” your app. This process is called “App Store Optimization,” or ASO short.
Mac App Store Optimization is a continuous process that finetunes the components of your app to push it higher in the App Store search results. This is similar to the SEO process used for web page ranking in the Google search engine.
App Store Optimization covers all elements of your app:
1. App icon
2. App title
3. Description
4. Videos
5. Screenshots
6. Ratings
7. Reviews
Image source: https://www.seobility.net/en/wiki/App_Store_Optimization_(ASO)
A typical App Store search result will display the app name, icon, and subtitle. To make sure that your app is fully optimized for the App Store, the following significant steps are recommended:
As an app owner, how do you push your app into the consideration set of your customers? If you are smart, you will not depend only on luck. You will create and execute a strong app marketing strategy covering all stages of the customer journey through the app funnel. The most important part of your app marketing strategy is “App Store Optimization.”
Of course, the suggestions given here are not the final word on improving your app ranking on the App Store because Apple does not share its exact process of determining page ranks. But you must use these points as a guide to design and implement an effective App Store Optimization strategy if you want your app to be visible, have plenty of downloads, and generate income for you.
Are you looking for ways to increase your website's conversion rate? According to research, the…
Mobile devices have revolutionized the way we interact with the world, and online businesses are…
If you run an e-commerce store, you know that driving traffic to your website is…
Are you trying to improve the conversion rate of your website? If yes, you need…
Increasing the number of visitors to your website doesn't necessarily improve your conversion rate. After…
Conversion Rate Optimization: What is it and why is it important? Conversion Rate Optimization (CRO)…
This website uses cookies.