Key Metrics to Track with Mobile App Analytics Tools

As an app owner, you hope your app will be a great success. However, despite your efforts, you may not obtain the desired results. This happens because you don’t know how to track mobile app analytics. Therefore, you need to know how to track mobile app analytics. 

You would like to increase your app’s downloads, installation, and usage to get targeted ROI. However, problems arise when you don’t have adequate analytical tools to find desired data. Without proper research and innovative technology, you will be unable to track the success of your mobile app. 

Now, the question arises about what one should track in mobile app analytics. This app analytics guide discusses app analytics and how to track mobile app analytics.

How To Track Mobile App Analytics

Focus On Acquisition 

When it comes to unveiling the secrets of how to track mobile app analytics, you need to focus on acquisition. There are various benefits to tracking your app downloads. You can easily track how many times your app is downloaded with daily, weekly, and monthly track records.

In addition, you need to keep an eye on the download attribution. You need to know what channels users may use to visit your application.

You can use this important data to optimise your marketing expenses. In turn, you can improve your customer LTV or ROI. Knowing where your users are coming from can help manage marketing spending. This is particularly important when spending big money on ads to acquire new customers or users.

Application download metrics indicate the number of times a specific app may have been downloaded. You may use different metrics to evaluate your mobile app’s performance. However, when it comes to getting clear insight into the performance of your application, you need to learn how to track the number of downloads of your app online.

Know About Activations

When unveiling what to track in mobile app analytics, ensure not to ignore activations. Often, users simply download the app but never launch it. There may be various reasons, such as a complicated user interface, registration process, and difficult navigation. Whatever the reason, it slows down the progress of your app.

Therefore, you track the activation rate of your mobile application. You must track the percentage of downloads that come with the app launch. You will likely see positive results if your app has an activation rate of 85% or more. If you are not getting such a percentage of downloads, introspect about your system.

Research indicates that most growing applications come with a ratio of the first-time launch of the app to total application launches between 5%–15%. This is generally over a 30-day period. By tracking this metric, you will know exactly how many users have downloaded your app but failed to launch it.

Don’t Ignore Retention

To increase business revenue, you must concentrate on retention. Retention is another crucial aspect to track. Do not forget to consider retention when learning to track mobile app analytics.

The key problem users face too many apps on their phones. You will likely have to fight other apps for space.

It is also possible that users may download and launch your app but ignore it after using it a few times. Perhaps they don’t need to use your app. This is when you may lose business growth. That is why you need to track user retention metrics. Identify the reasons users are dropping off your app.

Concentrate on analysing retention metrics when tracking mobile app analytics. Decide on a target to analyse retention metrics for your app. You can use weekly, monthly, and daily options.

Engagement

Engagement is an important aspect while tracking the performance of your mobile app. As all applications are not meant for daily use, you must determine when and how users use your app. 

Track the behaviour of repeated users of your app. This can help you understand how to track mobile app analytics. Track daily active users for your app as well as monthly or specific days of active users.

Using your app doesn’t mean that users are engaged with it. You also need to track average session frequency and length of use. This will indicate how often targeted users launch your application. Tracking how long an average session may last can decide the growth of your app.

Tracking Uninstalls

While no app owner wants to experience them, uninstalls are a reality they must face. App owners would like to see users continuously using their apps. However, it is almost impossible to stop users from uninstalling an app.

You can learn how to lower the app’s uninstallation percentage by tracking install metrics. Track how many users may have uninstalled your app on a weekly, daily, or monthly basis and analyse the number of app uninstalls.

Drop-Offs and Reachability

When tracking mobile app analytics, do not ignore the importance of drop-offs and reachability.

Using drop-off metrics will keep you informed about the conversion rate. This indicates the number of users who may perform an action or may have decided in the form of action.

Drop-off metrics will also tell you the cost per conversion and the number of conversions. This will help understand the cost of acquiring customers who pay.

Moreover, using reachability metrics will give insight into click-through rates. This tells you the percentage of customers or users who click on email links, in-app notifications and push notifications.

You will also know about the opt-in rate. This provides insight into users who subscribe to receive notifications from you.