Omni Channel Marketing vs Multi Channel Marketing

In this blog, we will go into detail on how omnichannel methodology is different from multi channel marketing, and what method should be applied, in your business, based on your requirement.

Omnichannel is a marketing strategy that focuses on delivering consistent and personalized customer experiences across multiple channels. Multichannel marketing is a strategy used by companies to reach customers through several channels. These channels include social media, mobile, direct mail, banner and search advertising.

Omnichannel might be the new buzzword in the marketing industry but is it the best strategy for your business? A lot of companies are trying to adopt omnichannel but not many of them are able to achieve it. However, multichannel stands true and consistent. This blog looks at the differences between omnichannel and multichannel and tries to figure out which one is better.

What is Omni Channel Marketing?

What exactly is Omnichannel? Omnichannel can be defined as a level of communication that involves a number of different channels to deliver a consistent and personalized experience for a consumer. These channels can include social, mobile, direct mail, banner, and search ads. The consumer can receive information through a number of different ways and all of these messages need to be synchronised.

What is Multi Channel Marketing?

Multichannel marketing refers to the practice of a brand interacting with the customers via multiple channels, both modern and traditional to sell their goods and services. Communicating with your customers across all the available channels will help you create a unified experience. Multi-channel marketing leverages different communication channels like email, direct mail, SMS text messaging, social media, blogs and any other channel you can think of present in your business including even offline means of communications which are sometimes overlooked by some businesses for being too “old school”.

Conclusion

In a world where data is growing at an exponential rate, businesses are now able to collect more data than ever before, but in order to use it effectively, they need to work with a methodology that can help them to turn that data into something that can be used to create a better overall customer experience.

It’s only a matter of time until consumers expect to interact with a brand in the way that they choose. And when just about everything is automated, the onus is truly on businesses to make it easy for their customers to have a personalized experience.

This means an omnichannel approach is better than a multichannel approach as it offers customers more than one contact and marketing channel! The best business will treat these channels as part of something bigger, not just pieces that we stringly tie together – making sure every channel is aligned under one umbrella so as to ensure a seamless experience for anyone engaging with your product/service.