Today, marketers need to look at data with a highly theoretical and practical approach in the digital world. This means […]
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Market Intelligence Vs Competitive Intelligence
In business, we frequently come across various phrases that appear to be similar but are actually quite distinct. Before we […]
Role of Micro-Influencers
Micro-influencers are ordinary everyday people who become popular for their knowledge of some specialist niche. These people, because of their […]
The essence of Luxury Marketing
The explanation of luxury differs from one person to another. Luxury brands are generally identified by certain lifestyles or sets […]
What is Lean Marketing all about?
Introduction Due to the dynamic nature of marketing, “Lean marketing” is fast becoming popular and there is a reason for […]
Remarkably effective Cause Marketing
Businesses run to make profits. Irrespective of small or big traders, retail store owners or online retailers, all are concerned […]
Understanding Sales Funnel Case Studies
A sales funnel is a series of actions or events that a potential customer (called “lead” or “prospect”) goes through […]
How to Create Sales Funnel Template in Excel?
Introduction: What Is A Sales Funnel? A sales funnel is a series of stages that a potential customer (called “lead” […]
How to transition from Marketing to Sales Funnel?
A “Marketing to Sales funnel” is the term for the journey that prospects go through on the way to becoming […]
Why Customer Experience (CX) is important in marketing
Often businesses think that customer experience (CX) is something trivial and easy to manage. However, the idea they miss is […]