As the saying goes, “Customer is King.” And marketing strategies still seem to revolve around this core belief. Mainly, there […]
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The uniqueness of Experiential Marketing
We talk about good and not-so-good experiences in our day-to-day lives. This feeling further gets stronger when we buy a […]

SWOT Analysis In Marketing Strategy – Is it required?
A SWOT analysis is an important marketing and strategic planning tool. Marketing campaigns may be costly, so organisations must invest […]

Jumbling Elements Of Marketing Strategy For Success
Introduction We have probably heard the story that a company without a marketing strategy is like waving to a person […]

Most Effective Marketing Strategy For Apps
Today, there are over 1.85 million apps in the apple app store and 2.5 million in the google play store. […]

Understanding Services Marketing and its features
Can we physically touch insurance service or service provided in a restaurant? Absolutely not. We can only experience them. The […]

Exemplifying Promotion in Marketing Strategy
If you are interested in marketing, one of the most common phrases that you hear must revolve around promotion strategies. […]

Positioning in Marketing Strategy – What It Means?
Do you ever wonder why some brands are highly successful and others manufacturing similar products aren’t? It may be due […]

What is Marketing Logistics and its importance?
There is a manufacturer and a consumer, so the way a product reaches from the manufacturer to the end-user is […]

Devising Your Templates for Marketing Strategy
Planning plays a crucial role in every aspect of life. Half of your task is successful if you plan it […]