Data is the new oil for every industry. Every year, massive volumes of data get produced that challenges businesses of […]
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Use Of Business Intelligence In Marketing
Let us understand the relationship between marketing, data, and business intelligence and then explore the role of business intelligence in […]
Understanding the System for Business Intelligence
Before we get into the kinds of business intelligence systems, let us understand “business intelligence”. Business Intelligence refers to the […]
3 types of Business Intelligence Reports that you need for business!
There is a reason why Formula One races are so gripping and have been able to create a large follower-base […]
7 Open-Source Business Intelligence Tools
What are Business Intelligence tools? The American historian Richard Miller Devens created the term “business intelligence” in 1864. From a […]
What Does Business Intelligence Means? – The Basics
Business intelligence (BI) is a broader term used for the technology that facilitates data preparation, mining, managing, and transforming into […]
How Customer Data Platform Is Different From Web Analytics Platforms
Zigzag paths mark a customer’s purchasing journey. From Google Searches to Facebook reviews, they stop at multiple points (platforms) before […]
What Is Marketing Analytics: The Indispensable Necessity
Marketing in today’s world is one of the most indispensable tools for running a business – combine it with data, […]
Customer Data Platform Vs. Omni-Channel Marketing Platform
As a layman who spends hours on their mobile devices, especially during this challenging time of COVID-19, we witness a […]
Difference Between Customer Data Platform And MDM(Master Data Management)
When it comes to managing customer data, there are many viable options on the market. Master Data Management (MDM), and […]