Marketing professionals use different types of data to build a detailed picture of their customers to give them a smooth […]
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What is Salesforce CDP – Everything You Need to Know
What does Salesforce as a company Known for? The company majorly stands for its commitment to creating solutions which provide […]
How Publishers are using Customer Data Platform to boost their income.
Customer Data Platform can help publishers increase their income
12 Main Customer Data Platform Use Cases
CDP has gained tremendous popularity in the recent years because of the varied use cases it applies too. Using CDP, […]
Best Customer Data Platforms – Latest CDPs
What is a good CDP? This is the question which is going on in your mind now and then. You […]
Customer Data Platform(CDP) – A Detailed Guide
Marketing technology is part of a vibrant and constantly evolving space. The transition from generalized advertisements to personalized ad campaigns […]
Customer Data Platform -CDP Architecture – Deep Dive
Okay!! So now you have a decent understanding of the CDPs. You understood the basic functionalities of CDP, its features, […]
CDP VS CRM – Understanding the difference.
CDPs are nothing but the evolution of CRM platforms but from the marketer’s perspective.
Difference between CDP and DMP – A Detailed Guide
Everybody knows that the Customer is the epicenter of everything. One has to always take care of the customer first […]
Demystifying Inbound Marketing and Outbound Marketing
Introduction Whenever you think of acquiring customers for your business, you get many options nowadays to reach out to your […]