How tough is it for you to choose the perfect ad space for advertising your business?
It is essential to ensure that your advertisement reaches your intended target audience. You should be able to achieve a high click-through rate while increasing customer engagement. The best way to do this is through Programmatic Advertising!
Unlike other types of advertising, Programmatic Advertising uses algorithms to automate the process of ad buying. Here are a few Programmatic Advertising Case Studies that can help you understand what this can do to your business:
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BoxFresh is a footwear brand for men, which had lost its ground to Nike, Adidas and other sports brands over the past few years. This was because of the high priority BoxFresh had given to its brick-and-mortar stores rather than online selling.
The plan was to re-establish BoxFresh in the UK and German markets, by establishing a connection with its target audience. The goal was to increase repeat business by driving loyalty.
To achieve its goal, BoxFresh started a programmatic display campaign and started segmenting its Video Ads on Facebook, based on consumer interests and demographics. The campaigns were focused on providing customized messages to the audience, considering the stage they were at, in their buying cycle. Instead of retargeting purchasers and cart abandoners, the brand took to building and optimizing lookalike audiences.
The market share of ASUS in the Indian Smartphone Market was only 0.3 per cent. This is despite having more than 35 handsets and 34 per cent of sales coming from online customers.
The plan was to launch a programmatic campaign to create brand awareness and attract customers at the buying stage.
The target audience was segmented based on featured buying habits, price range and buying characteristics on Flipkart.
The ads were programmed to be displayed to the customer in real-time. For instance, in case the user added a Xiaomi smartphone with a 3500 maH battery into the cart, ASUS would target the user with an ad that offered 5000 mAh batteries at a better price.
The brand would be informed whenever an ASUS phone was added to the cart, for more effective results
ASUS managed to achieve its target of selling more than a million units
Targeting efficiency was up by 300 per cent
The market share of ASUS increased from 0.3 per cent to 3 per cent (10x growth)
There were quite a few reluctant readers who were not subscribing to ‘The Economist.’
The plan was to increase the subscriber base of The Economist, reach out to 650,000 new prospects and change their perception of the publication
There were a lot of missing children across the UK who needed to be rescued. But the budget of the British charity ‘Missing People’ was very small.
To use Programmatic OOH advertising to reach out to a maximum number of people and increase impact.
The response rate increased from 50 per cent to 70 per cent
The engagement and click-through rates of O2’s TV ads were low
The plan was to make O2’s ‘tariff refresh’ TV ad more attractive and engaging for its mobile audience. O2 even intended to repurpose its TV ads for the same purpose.
These Programmatic Advertising Case Studies show how different businesses across verticals can achieve different goals through simple yet brilliant creative programmatic campaigns. It is all about reaching the right people at the right time, with the right content that compels them to take the desired action. And the best part, as per all these programmatic advertising case studies, is that the process is completely automated, with zero errors.
So, are you ready to try the magic of programmatic advertising? We are sure you are!
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