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What is SaaS?
SaaS, or Software as a Service, is the “centralized hosting of business applications which can be accessed through a web browser.” Gmail and Microsoft Office 365 are two examples of SaaS.
The SaaS industry is a $141 billion industry and one of the fastest-growing “on-demand software” trends globally. The fight in the industry is getting stronger as more and more firms make their processes digital.
SaaS products or services can be accessed through a monthly, quarterly, or annual subscription plan. Mostly, they have a simple sign-up and payment process that can be used by both individuals and firms.
SaaS platforms have become the preferred means of technology for every kind of business – from small online stores to global MNCs. The SaaS industry is projected to touch more than $60 billion in 2023.
The SaaS industry is very competitive. As the world becomes more digital, you as a SaaS business owner should pay full attention to the marketing of your business. These days buyers look to online sources for knowledge and purchases.
How do you make your firm stand out in the noise and clutter of the SaaS market? Digital marketing tools with well-researched, relevant, and useful content are the key to involving your audience. Within digital marketing, SaaS marketing blogs help to keep your SaaS business visible and relevant to your audience.
8 SaaS Marketing Blogs That You Must Follow
- Inside Intercom
- Managed by Intercom, a customer messaging platform
- Inside Intercom is one of the best marketing blogs covering messaging strategies, customer engagement, and personalized experiences strategies
- The Daily Egg
- One of the best blogs in the industry
- The blog offers detailed content on SaaS business handling, SEO concepts, digital marketing, and SaaS sales concepts.
- ChartMogul
- It provides tips and content on important SaaS revenue and marketing metrics and customer success stories. It also gives insights into the latest SaaS marketing and sales trends and general SaaS industry news
- SaaStr
- One of the largest global groups for SaaS business owners, founders, and entrepreneurs
- This covers the latest trends in SaaS marketing and the overall SaaS industry
- SuperOffice
- This blog publishes content to help SaaS brands such as yours drive growth
- Its content is focused on building customer relations to push constant growth
- SaaStock
- An online SaaS marketing blog group
- It helps SaaS firms push the boundaries of their growth
- HubSpot
- One of the most popular online resources for SaaS marketing
- HubSpot is one of the most popular sources for inbound and content marketing material
- Salesforce
- One of the world’s biggest cloud-based CRM platforms
- Its features content on AI and buyer patterns. It also features inbound and outbound marketing and digital transformation.
How to Write a SaaS Marketing Blog
Seeing this well written blogs might make your mind to actually go ahead create your own blog. Your SaaS business varies from a product-based business. That is why you must design and create content for your marketing blogs that is unlike product-based content.
Here are some best practices to shape the content of your blogs:
- Focus on your SaaS service to provide enough details at all points of your SaaS sales funnel
- Ensure your blog is concise, detailed, and useful. It should aim at buyers, not for leisure or general interest
- It must highlight your expertise and sector knowledge
- Be consistent. Update your marketing blog often. Make sure to avoid adding too many posts to your blog
- Check out other blogs relevant to your industry or those followed by your audience. It will be helpful to study their content. Learn the key trends, customer manners, etc. in your industry. These actions can make your SaaS marketing blog relevant and updated
Benefits of SaaS Marketing Blogs
Content is a vital tool to attract and retain buyers for your SaaS business. Well-researched and engaging content in the form of SaaS marketing blogs can give your SaaS business several benefits:
- Builds online traffic
- Consistent and regular blogs help attract an audience
- The content must be relevant to the audience that you have marked as potential customers.
- Creates awareness and trust in your brand
- Good and bad news can spread rapidly through online channels. It can impact your firm’s name instantly
- Well-written blogs help generate a good online name for your brand
- Creates and maintains visibility and exposure to your target audience
- Well-designed content in your marketing blogs can lead to gaining useful links
- These links can make your brand more visible
- Helps your SaaS business mark and acquire new customers
- The visibility of your saas markering blogs on different online channels boosts exposure to new customers
- These customers can access your old and current articles to get a detailed idea of your business
- Attract future business partners for business growth
- The blogs also help promote your brand to other business partners
- Your content can help future partners know your business, mission, vision, and product or service
There are thousands of SaaS marketing blogs available, written by companies, investors, founders, or even groups. As a SaaS business owner or marketer, you must check out to benefit your brand.
Make sure to conduct enough research to study relevant SaaS marketing blogs. This will help you design and create content that is useful to your buyers and drives them to take the desired action.
Conclusion
SaaS firms are in a cut-throat and high-growth industry. It is vital to build a strong brand and win customer confidence to stand out. It can be done through digital marketing.
Staying in trend, strong brand recall, and word-of-mouth referrals mark a brand’s success in the crowded SaaS business world.
SaaS marketing blogs are an important segment of SaaS digital marketing. It helps the SaaS business grow its social reach and drives discussions. It also makes your brand visible to future clients or business partners.
SEO and SERM algorithms evolve constantly. Social media rules and trends change overnight. Hence, it is crucial to ensure that your SaaS marketing blogs are constantly updated.