Entrepreneurs and business owners often mistake building a brand strategy for selecting the logo, font styles, and color palette for […]
Branding as a marketing strategy: a quick guide to success
Branding is the process in which a product or service creates a unique identity for itself. This identity is used […]
Branding Strategy vs Marketing Strategy. Which one to Use?
Some people assume that “brand strategy” and “marketing strategy” are one and the same thing. Though there are a few […]