Unsure about what is the definition of branding? Don't worry! Even for those who have studied marketing, the idea of…
Why do people buy products from brands such as Reebok, Nike, etc.? Why are these brands different from local companies?…
Going Digital Did you know that social media has been around for the last 40+ years? It sounds like the…
Introduction - Stories Move Readers “Hansel and Gretel were lost in a forest. A fork in a road presented two…
The consumer's attitudes, preferences, opinions, intentions, and decisions determine their behaviour. These factors regulate how consumers behave when making buying…
Branding is the process in which a product or service creates a unique identity for itself. This identity is used…
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