Unsure about what is the definition of branding? Don’t worry! Even for those who have studied marketing, the idea of […]
What Makes a Branding Reputation?
Why do people buy products from brands such as Reebok, Nike, etc.? Why are these brands different from local companies? […]
How to Use Social Media for Branding?
Going Digital Did you know that social media has been around for the last 40+ years? It sounds like the […]
How To Use Storytelling In Branding Activity?
Introduction – Stories Move Readers “Hansel and Gretel were lost in a forest. A fork in a road presented two […]
Effects of branding on consumer behaviour
The consumer’s attitudes, preferences, opinions, intentions, and decisions determine their behaviour. These factors regulate how consumers behave when making buying […]
Branding as a marketing strategy: a quick guide to success
Branding is the process in which a product or service creates a unique identity for itself. This identity is used […]