Zigzag paths mark a customer’s purchasing journey. From Google Searches to Facebook reviews, they stop at multiple points (platforms) before […]
Customer Data Platform Vs. Omni-Channel Marketing Platform
As a layman who spends hours on their mobile devices, especially during this challenging time of COVID-19, we witness a […]
Difference Between Customer Data Platform And MDM(Master Data Management)
When it comes to managing customer data, there are many viable options on the market. Master Data Management (MDM), and […]
Customer Data Platform(CDP) – A Detailed Guide
Marketing technology is part of a vibrant and constantly evolving space. The transition from generalized advertisements to personalized ad campaigns […]