Zigzag paths mark a customer's purchasing journey. From Google Searches to Facebook reviews, they stop at multiple points (platforms) before…
As a layman who spends hours on their mobile devices, especially during this challenging time of COVID-19, we witness a…
When it comes to managing customer data, there are many viable options on the market. Master Data Management (MDM), and…
Marketing technology is part of a vibrant and constantly evolving space. The transition from generalized advertisements to personalized ad campaigns…
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