Consumer Behaviour

Demystifying Methods of Studying Consumer Behaviour

Everything you do in marketing is based on what you know about your customers. Companies invest a lot of time…

2 years ago

Importance of Consumer Research in Consumer Behaviour

Your customer are the lifeblood of your company. Getting to know them intimately is essential if and and succeed. Consumer…

2 years ago

Clarity of Consumer Knowledge in Consumer Behaviour

The consumer decision-making process involves thinking, feeling, and acting in response to various internal and external cues that can create…

2 years ago

Interpreting Consumer Learning In Consumer Behaviour

Before we explore the role of consumer learning in consumer behaviour, let us first understand the concept of “consumer behaviour”.…

2 years ago

Gen Z Consumer Behaviour on Buying

Gen Z Consumer Behaviour on Buying is a topic that has been widely researched in recent years. This is because…

2 years ago

Influence of Social Media on Consumer Behaviour

What is Consumer Behavior? Consumer behavior is how consumers decide what, when, and how to buy a product or service.…

2 years ago

Understanding Factors influence Consumer Behaviour

Numerous distinct elements affect consumer behaviour. A marketer should make an effort to comprehend the variables that affect consumer behaviour. …

2 years ago

What Is Consumer Perception In Consumer Behaviour

Perception might not always be accurate, but it creates an image in one's mind. The same rule applies when a…

2 years ago

How does the Purchase Environment Influence Consumer Behaviour?

For marketers, understanding the buying behaviour of consumers is vital to gaining a better understanding of the factors that influence…

2 years ago

How Does Culture Affect Consumer Behaviour?

Of all the essential metrics of modern marketing campaigns, perhaps the most important is the personalised connection with consumers. This…

2 years ago

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