The study of consumer behaviour can be complicated and cover a broad spectrum of niches with proper research. In this […]
Top 10 Trends In Consumer Behaviour
Consumer psychology is changing at a frantic pace. Consumer behaviour is undergoing dynamic alterations every day, especially in what they […]
Relationship Between Advertising And Consumer Behaviour
Do you know the relationship between advertising and consumer behaviour? Advertising plays an important role in influencing consumer behaviour. It […]
Elaborative Case studies in Consumer Behaviour
Consumer behaviour is the study of how people use and interact with products, services, and other aspects of their environment. […]
An Introduction To Psychological Model in Consumer Behaviour
Are you always up-to-date with the latest fashion trends? Do you like to follow celebrities and copy their style? If […]
Comprehending Generation Y Consumer Behaviour
Consumer behaviour studies the processes involved when a person or group selects, buys, uses, or discards products, services, ideas, or […]
Impact of Digital Technology on Consumer Behaviour
Digital technology has expanded faster than any other breakthrough in history, reaching nearly 50% of the emerging world’s population in […]
Effects of branding on consumer behaviour
The consumer’s attitudes, preferences, opinions, intentions, and decisions determine their behaviour. These factors regulate how consumers behave when making buying […]
What is The Self-Image Concept In Consumer Behaviour?
When studying the motivations of consumption, it is inevitable to go deeper and deeper into the group of individuals that […]
What is the Innovation Adoption Model in consumer behaviour?
The ultimate goal of any company is to motivate customers to buy their products. However, the consumer goes through different […]