Zigzag paths mark a customer’s purchasing journey. From Google Searches to Facebook reviews, they stop at multiple points (platforms) before […]
Customer Data Platform Vs. Omni-Channel Marketing Platform
As a layman who spends hours on their mobile devices, especially during this challenging time of COVID-19, we witness a […]
Difference Between Customer Data Platform And MDM(Master Data Management)
When it comes to managing customer data, there are many viable options on the market. Master Data Management (MDM), and […]
What is Salesforce CDP – Everything You Need to Know
What does Salesforce as a company Known for? The company majorly stands for its commitment to creating solutions which provide […]
How Publishers are using Customer Data Platform to boost their income.
Customer Data Platform can help publishers increase their income
12 Main Customer Data Platform Use Cases
CDP has gained tremendous popularity in the recent years because of the varied use cases it applies too. Using CDP, […]
Best Customer Data Platforms – Latest CDPs
What is a good CDP? This is the question which is going on in your mind now and then. You […]
Customer Data Platform(CDP) – A Detailed Guide
Marketing technology is part of a vibrant and constantly evolving space. The transition from generalized advertisements to personalized ad campaigns […]
Customer Data Platform -CDP Architecture – Deep Dive
Okay!! So now you have a decent understanding of the CDPs. You understood the basic functionalities of CDP, its features, […]
CDP VS CRM – Understanding the difference.
CDPs are nothing but the evolution of CRM platforms but from the marketer’s perspective.