Marketing and communications, or MarCom as it is fondly called, is the practice of using various channels and related tools […]
Understanding Communication in Marketing Strategy
Thousands of brands compete against each other to win the audience’s attention. The only companies coming forward with an impactful […]
Benefits Marketing Automation Can bring to You
What is the purpose of marketing automation? Marketing automation is the use of a multichannel software platform to consolidate, create, […]