Marketing Concepts

Difference between Pull and Push Marketing Strategy

“Push” and “Pull” marketing are essentially two sides of the same coin that companies should use as core or guiding…

3 years ago

Understanding Services Marketing and its features

Can we physically touch insurance service or service provided in a restaurant?  Absolutely not. We can only experience them.  The…

3 years ago

Exemplifying Promotion in Marketing Strategy

If you are interested in marketing, one of the most common phrases that you hear must revolve around promotion strategies.…

3 years ago

What is – “The Brand Management”? and its Importance

What comes to mind when we say “Brand”? Some big companies, Apple, Google, Ford, Mercedes, and the likes have carved…

3 years ago

Understanding Omni-Channel Marketing- Comprehensive Guide

Introduction What is Omni-Channel Marketing? Omni Channel Marketing Definition Evolution of Omni Channel Marketing Some Omni Channel Marketing Strategies Examples…

3 years ago

What is a Marketing Mix and the 4 Ps of Marketing Mix?

When you talk about Marketing Mix. You might think that it’s something which is too traditional, as compared to today’s…

3 years ago

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