Marketing and sales are inseparable, and they complement each other. These two functions often ferment officious confusions and doubts. Isolating…
We all know that running a small business requires you to wear many different hats all at once. With so…
The marketing funnel is a model which begins from the product and continues till a customer sale and beyond. It…
A marketing funnel is a strategic visualisation of the customer’s journey from being a lead to becoming a committed buyer.…
Before we get into the intricacies of e-commerce and the "e-commerce marketing funnel", let us understand the concept of a…
In the pre-digital days, the marketing function of any company approached customer acquisition and retention through four clearly defined stages…
Today, almost all businesses have embraced digital marketing. It has the potential to reach a wider audience and provide ample…
Facebook is, undoubtedly, the world’s largest social network and is also emerging as one of the perfect platforms for digital…
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