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Tag: Marketing Strategy

branding strategy-vs-marketing-strategy-min
By CuriousOwlMarch 13, 202212 min read

Branding Strategy vs Marketing Strategy. Which one to Use?

Some people assume that “brand strategy” and “marketing strategy” are one and the same thing. Though there are a few […]

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competitive advantage - min
By CuriousOwlMarch 10, 202214 min read

Understanding Competitive Advantage and using it in your favour

Harvard Business School’s renowned professor, Michael E. Porter, in one of his books, mentioned strategies that business organizations deploy to […]

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Marketing Strategy-min
By CuriousOwlFebruary 26, 202214 min read

Understanding Marketing Strategy to use it effectively

When I am in the market to sell my product or services, not everyone is my customer. Similarly, not everywhere […]

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