Some people assume that “brand strategy” and “marketing strategy” are one and the same thing. Though there are a few […]
Understanding Competitive Advantage and using it in your favour
Harvard Business School’s renowned professor, Michael E. Porter, in one of his books, mentioned strategies that business organizations deploy to […]
Understanding Marketing Strategy to use it effectively
When I am in the market to sell my product or services, not everyone is my customer. Similarly, not everywhere […]