We live in a smartphone generation as much as an online generation. People shop, work and entertain online; no wonder…
We live in a world where consumers browse websites via multiple mediums other than desktops, such as smartphones, tablets, etc.…
Technology evolves and adapts to newer forms as per consumer preferences. However, since the inception of mobile devices, mobile marketing…
“Mobile is at the core of everything we're doing. If we can't make a story work on a 4-inch-by-2-inch screen,…
Location-based marketing is a wonderful instrument of direct marketing strategy that allows serving advertising content, considering a user’s current or…
With over 6 billion smartphone users worldwide, it is not surprising that the market for mobile applications is growing. Smartphone…
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