The SaaS (Software as a Service) market in India is growing very fast. With annual growth rates between 15-18%, the SaaS market in India is seeing a surge of companies moving onto cloud-based SaaS platforms.
One of the main reasons for this growth is the high customer acquisition costs and lead closure times of traditional marketing. SaaS companies usually offer a subscription model that makes it easier for them to deliver customized features and services to their clients.
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What is SaaS marketing?
SaaS marketing is the process of marketing “subscription-based” software products to either individuals or companies. Physical products are usually a one-off purchase. Companies do not deal with customers after the purchase.
In SaaS marketing, customer engagement goes far beyond the purchase. It requires continuous contact through multiple stages of the customer journey – onboarding, after-sales service, and renewal or upgrades.
Why do SaaS companies need a marketing agency?
The booming SaaS market has increased the competition in India. Large, medium and small businesses are all trying to get a slice of the business. But medium and small companies are not able to compete effectively with large companies due to limited marketing expertise and resources.
Further, most SaaS companies are started by entrepreneurs with technical or software backgrounds. They do not have enough time to develop the marketing skills required to face the competition.
Thus, there is a strong need for specialized SaaS marketing agencies in India, which can provide customized solutions to the marketing challenges of medium and small companies.
What is a SaaS marketing agency?
A SaaS marketing agency in India is a specialized marketing firm. It helps you, as a SaaS business owner, to create a data-driven marketing plan. This plan will help your business drive customer acquisition, lead generation, and sales, and also help it grow quickly.
The main services offered by SaaS marketing agencies in India are:
- Lead Generation
- Customer Acquisition
- Pay-Per-Click (PPC) ads
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Content Marketing
It is important to note that most SaaS marketing agencies in India are also full-service “digital marketing” agencies. They offer a wide range of digital marketing services in which SaaS marketing services are an important segment.
How should you choose the right SaaS marketing agency?
As a SaaS business owner, you must choose the SaaS marketing agency that fits your business needs and can keep pace with your company’s growth. Here are some important tips to choose the right SaaS marketing agency in India:
- Evaluate your current digital marketing expertise
- The kind of SaaS marketing agency you choose should match your digital marketing expertise
- If your company is new to SaaS marketing, choose an agency that typically works with start-ups and new businesses
- If you have experience and want to scale up your SaaS business, choose an agency that has experience in helping companies grow in this business
- Decide your budget
- SaaS marketing agencies in India offer different services at various price points
- You must choose an agency that provides the services you want within your budget
- Check the agency’s reputation and customer base
- SaaS marketing agencies in India work with a wide range of clients in different industries
- Do a “market and social audit” to identify marketing agencies with a good reputation and deep customer base
SaaS marketing agencies in India
SaaS marketing agencies in India are mainly based in key metros such as Mumbai, Delhi, and Bengaluru. The list below gives the major SaaS marketing agencies in India:
- 22Feet Tribal WW
- Started in 2009 with offices in Mumbai and Bengaluru
- A third office added in Gurugram
- Provides a full range of digital marketing and SaaS marketing services
- Indigo Consulting
- Founded in 2000
- It is now part of the Publicis Groupe
- Offices in Mumbai, Delhi, Bengaluru, and Ahmedabad
- Law & Kenneth
- This agency is part of the Saatchi and Saatchi group
- It is a full-service digital and SaaS marketing agency
- It is located in Mumbai and has a strong portfolio of local and international clients
- Mirum
- Mirum is a global digital marketing agency with 45 offices around the world
- It started operations in India in 2014
- It has offices in Mumbai, Delhi, Bengaluru, Chennai, and Hyderabad
- Dentsu Webchutney
- Started in 1999, Webchutney is among India’s oldest digital marketing agencies
- It was acquired by the global Japanese agency group Dentsu in 2013
- The agency has offices in Mumbai, Gurugram, and Bengaluru
- BC Webwise
- A full-service digital marketing agency started in 2000
- It has offices in Mumbai, Delhi, Bengaluru, and Chennai
- Geekschip
- A new digital and SaaS marketing agency
- It provides cost-effective SaaS marketing solutions from its main office in Hyderabad
- IceCube Digital
- Provides complete web marketing and SaaS marketing services
- Specialized in content management and lead generation services, which are key requirements for SaaS marketing agencies in India
- It is headquartered in Ahmedabad and has offices in the US, the UK, and Australia
- Digital Web Avenue (I) Pvt. Ltd
- The agency offers an affordable digital and SaaS marketing platform
- It specializes in website and e-commerce sites development
- The agency is based in Kolkata
- Brainwork Technologies
- This agency started as a website development agency
- It has now expanded into a full range of digital and SaaS marketing services
- The agency is based in New Delhi
- Yung Media
- This agency was founded in 2016
- It specializes in lead generation and developing SQL leads
- The agency is based in Chennai and has offices in Coimbatore, Australia, California, and Dubai
- Hourglass IT Solutions
- This SaaS marketing agency is promoted by experts in finance, academics, and IT
- It offers complete SaaS marketing solutions
- It is located in Chennai
- Page Traffic
- The agency has a strong team of over 90 professionals
- Its main office is in New Delhi
- They also have offices in Mumbai, the UK, the USA, Australia, and Canada
- Red Dash Media
- This agency specializes in SaaS marketing services for small and medium-sized companies
- it was started in 2014
- Its main office is in New Delhi
- Adsyndicate
- This is an independent, full-service digital marketing and SaaS marketing agency
- The agency has been in business for over 25 years
- Its office is located in Mumbai
Conclusion
There are over one thousand big and small digital marketing and SaaS marketing agencies in India. Many of them have a short shelf-life. The above list of 15 digital and SaaS marketing agencies in India is just an indicative list. All these agencies are well-known in the Indian market for offering cost-effective and data-driven digital marketing services.
As a SaaS business owner, you must be careful to select an agency that has solid credentials and has been in the market for a reasonable length of time. Make sure that you have identified your SaaS marketing needs in detail so that you can identify the agency best suited to deliver the results.