The SaaS (Software as a Service) market in India is growing very fast. With annual growth rates between 15-18%, the SaaS market in India is seeing a surge of companies moving onto cloud-based SaaS platforms.
One of the main reasons for this growth is the high customer acquisition costs and lead closure times of traditional marketing. SaaS companies usually offer a subscription model that makes it easier for them to deliver customized features and services to their clients.
Page Contents
SaaS marketing is the process of marketing “subscription-based” software products to either individuals or companies. Physical products are usually a one-off purchase. Companies do not deal with customers after the purchase.
In SaaS marketing, customer engagement goes far beyond the purchase. It requires continuous contact through multiple stages of the customer journey – onboarding, after-sales service, and renewal or upgrades.
The booming SaaS market has increased the competition in India. Large, medium and small businesses are all trying to get a slice of the business. But medium and small companies are not able to compete effectively with large companies due to limited marketing expertise and resources.
Further, most SaaS companies are started by entrepreneurs with technical or software backgrounds. They do not have enough time to develop the marketing skills required to face the competition.
Thus, there is a strong need for specialized SaaS marketing agencies in India, which can provide customized solutions to the marketing challenges of medium and small companies.
A SaaS marketing agency in India is a specialized marketing firm. It helps you, as a SaaS business owner, to create a data-driven marketing plan. This plan will help your business drive customer acquisition, lead generation, and sales, and also help it grow quickly.
The main services offered by SaaS marketing agencies in India are:
It is important to note that most SaaS marketing agencies in India are also full-service “digital marketing” agencies. They offer a wide range of digital marketing services in which SaaS marketing services are an important segment.
As a SaaS business owner, you must choose the SaaS marketing agency that fits your business needs and can keep pace with your company’s growth. Here are some important tips to choose the right SaaS marketing agency in India:
SaaS marketing agencies in India are mainly based in key metros such as Mumbai, Delhi, and Bengaluru. The list below gives the major SaaS marketing agencies in India:
There are over one thousand big and small digital marketing and SaaS marketing agencies in India. Many of them have a short shelf-life. The above list of 15 digital and SaaS marketing agencies in India is just an indicative list. All these agencies are well-known in the Indian market for offering cost-effective and data-driven digital marketing services.
As a SaaS business owner, you must be careful to select an agency that has solid credentials and has been in the market for a reasonable length of time. Make sure that you have identified your SaaS marketing needs in detail so that you can identify the agency best suited to deliver the results.
Are you looking for ways to increase your website's conversion rate? According to research, the…
Mobile devices have revolutionized the way we interact with the world, and online businesses are…
If you run an e-commerce store, you know that driving traffic to your website is…
Are you trying to improve the conversion rate of your website? If yes, you need…
Increasing the number of visitors to your website doesn't necessarily improve your conversion rate. After…
Conversion Rate Optimization: What is it and why is it important? Conversion Rate Optimization (CRO)…
This website uses cookies.