Whether you are a marketeer, a big business or a small one, awareness of marketing automation is an important tool to have. It plays a crucial role in leading a customer to purchase the offered services and maximising the profits.
This article will guide you to take simple and affordable actions to enhance your marketing automation.
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What Exactly Is Marketing Funnel?
A marketing funnel is a model that shows how prospects make their journey from the initial stage of visiting the website to the last stage of making a purchase of any of the services provided by the brand. This model consists of several stages of connection between the brand and its customers. Every company uses this marketing funnel to get familiar with individual customer demands and desires, optimise the company’s brand value, and maximise selling percentage.
Marketing Funnel Stages
The marketing funnel is built with stages that depend on the business owner’s approaches and customers’ responses. Stages are simple, easy, and relevant for the present marketing scenario.
Stage1: Awareness
The awareness stage is the most crucial part of the sales process. If you want your customer to travel with you to the end of the funnel, you have to get hold of your prospects at the first stage of the pipeline.
The awareness stage consists of strategies that include the facilitation of signups, newsletters, and emails by providing valuable services such as e-books, case studies, white papers, and lead magnets.
The awareness process is getting customers to sign up on the email list and enter the funnel. But the actual awareness starts once the customer gets in. From this moment on you have to continue building awareness to influence your customers and take them to the end.
For example, if your customer has downloaded a copy of an e-book that delivers tangential information about your products, and they are not satisfied, it means you were unable to make them aware of your proposed services. So, to make a strong bond with a prospect, you have to raise the value of delivery. A prospect may then enter the pipeline with a deep understanding of the nature of the business, products, and service with less nurturing criteria.
Stage 2: Interest
When a prospect has complete awareness about your offerings, only then can you build interest in your services.
In this second stage, you need to wave your marketing messages to help your prospects make a deeper connection with your products. You have to make the messaging personal and appealing by using a face to the given name and sharing personal experiences with them. You also need to deliver new content daily to attract your customers’ attention. The content you will provide should not be customised at this stage.
Stage 3: Desire
When you have successfully determined the two stages above, you can now promote your more prominent sales objectives that will have an impact on customers’ decision-making process.
Here are a few strategies that need to be employed in this stage of your Marketing Funnel Automation.
- Testimonials and Feedback from Customers
Social marketing plays a vital role in this desire-making process. Presenting customer reviews and testimonials to your new prospects will make them understand how your customers trust your products and are satisfied with them. It helps them trust that your product is the solution they are looking for.
- Case Studies
Case studies do the same job for you and your prospects as testimonials and reviews. With case studies, prospects can go deeper into engagement with products and services. Here, you can elaborate on your products’ positive sides and solution-driven characteristics. You can also show your attention towards your prospects, their expectations, problems, and interests.
- White Papers
Your leads should have an insight into the advancement of technology you use and the industries’ provisions that position your offerings and your connectivity with your leads. This stage can be applied at any stage of the marketing automation funnel, but it is more effective in influencing customers and triggering their buying desires.
- Retargeting Ads
Your target should have stayed on the top of the mind of your customers when they are about to purchase their desired products to solve the issues they are facing. Staying connected with them through Google, Facebook, and other popular social platforms really helps. When you deliver your content on these platforms, there is a high chance of getting a positive response from your prospects when it comes to purchasing your items.
Picture credit: Joinative.com
This stage plays a pivotal role in enhancing your marketing. You must survey customers’ desires and needs before choosing your content and designing your personalised automated marketing funnel. You can also use the Todd Brown Marketing Funnel Automation system because this Todd Brown Marketing Funnel will light up some parts of the automated marketing funnel and give deep insight into mechanics, mathematical engineering, and optimising the profits of your business. This will help you generate more leads and revenues.
Stage 4: Action
This stage introduces a direct selling process with a call-to-action tool that is essential for a hard sell. This stage shows a deep insight into the effectiveness of the entire marketing funnel that you have automated for selling. Ultimately this stage acts as a key metric that optimises your lead generation process and revenues over time.
Some examples of CTA are:
- Download e-books
- Visit Us
- Register The Page
- Purchase and Takeaway Your Profit
When you have requested to deliver sales objects and take a call-to-action, some audiences may choose the “not to buy” option and go back to the previous stages of the funnel. These customers demand more nurturing than others. But some customers get convinced at earlier stages and proceed to buy items. This scenario will help you determine the perfect placement of your prospects within the funnel by surveying their actions and desires.
How to Create an Automated Marketing Funnel to Generate Leads?
Here are some steps that will help you to determine How to Create Marketing Funnel Automation.
- Lead Magnet Creation
Customer contact information is crucial for marketing automation, and every business owner should collect their visitors’ email addresses.
You can also figure out other personalised ways to build a strong relationship with your prospects during their life cycle by adding these to your list:
- First name.
- Phone number.
- Company name.
- Website
- Address
For example, if you are an e-commerce business holder, you can offer a discount coupon that makes customers more relaxed about spending money initially. Another example is, that if you are running an SEO agency, you can set up a free consultation session of 15-20 mins to discuss the issues your visitors are facing.
- Call-To-Action
A call-to-action is a tempting and irresistible offer for customers and hard to ignore. It brings profits and revenues under reasonable offers. This action could be:
- A paid digital e-book
- A video training program
- An inexpensive e-commerce item
- A low-rated multifunctional software
This action aims to convert a prospect into a repeat buyer as early as possible. After that, you can push your customer to move to pricier items.
- Create a Flagship
A flagship offering enhances your business prospects. It offers your primary services and products. Often this flagship offer convinces customers to go further with the offerings. A flagship offer carries:
- A software
- A training session
- A video coaching
- Manual services
This offer aims to qualify the previous buyers in hyperactive ones who are interested in your products and planning to purchase.
- Create a Premium Offer
This is where high-end services are introduced. In this action, only performance measures the value of a customised product. Time and unit are inactive here.
For instance, a six-month training program with one session per week is accompanied by one report in a month.
The advantage is that you can offer your experience through training or coaching to change your customers’ lives by getting a “classical” payout with an assurance of meeting the result set by the customers.
The advantage of this is prominently visible when a lead creation consultant wants to help a web marketing company owner to generate more traffic.
Making the purchasing process successful for high-end products is tricky. But it can become easier if you know your customers’ needs, the solutions approached, and the results they are looking for.
- Automate the Sales Process
Once you have set the four objects mentioned above, you can now automate your marketing funnel with a decent number of customers. Here, you can take the help of some tools like Clickfunnels, Podia, OptimizePress, System io, etc.
Some of these tools are paid and some are free for use, but the advantage of using these tools is that you can start your marketing funnel without needing to pay a heavy amount.
Conclusion
Marketing funnel automation is the most effective and helpful tool for growing organisations and makes you capable of nurturing and increasing quality leads without any time-consuming frame. It is an obvious way to trigger the ROI and enhance your business growth.
You can also use the Todd Brown Marketing Funnel Automation system because it offers deep insight into mechanics, mathematical engineering, and optimising the profits of your business.