How To Use UTM Tags On Facebook?

You must know from where your website traffic flows to upscale your website marketing business. Targeting specific users to your website or a particular webpage can help you boost your viewer rate rapidly. Understanding which page on your website attracts the most customers via UTM tags is essential. 

What are UTM tags? 

URCHIN TRACKING MODULE(UTM)

UTM tags are custom codes. They go at the end of the URL to denote a specific page. It stands for Urchin Traffic Monitor. In simple terms, it helps you to monitor or analyze where your website traffic is coming from. UTM tags help you in niche marketing. They are one of the most creative and attractive ways of Facebook marketing. 

Why are UTM tags in Facebook important?

While marketing on Facebook, a user posts many posts, articles, and videos and attracts many viewers to the page. But they can’t understand which post attracted the most viewership and what to and not to promote. 

The main reason for this is that all the postings from the user have a unique but non-specified URL. However, this problem is eliminated with a URL code. A URL tag offers an option to post with a custom URL. For example, if the user posts something for teacher’s day, they can incorporate the same term “teachers day” within the URL. Hence, whatever traffic comes in through this post can be analyzed separately and help the user understand whether to promote that post. 

Components of a UTM code

The UTM code mainly has two components –

• Tracking variable – The tracking variable parameter determines and analyzes the specific feature that the user wishes to identify.
• UTM parameter – There are mainly five parameters for the UTM –
  • Source – The place from where the post is being marketed. For example- Facebook.
  • Medium – It determines how the customer landed on your post.
  • Campaign – It talks about a specific campaign or event.
  • Content – This parameter can be used for two CTAs within a post.
  • Term – It is used for specific keyword searches.

Types of UTM codes

UTM codes can be of many types based on the purpose of usage. Let us look into a few types. 

Generic code –

The generic UTM code can track people who visit the website from any specific campaign or platform. 

Email code –

The email code is used while adding the CTA of the sender’s website. In this case, if the receiver clicks on the CTA and engages with the website, the user can track that interaction. 

Paid code-

When it comes to a search engine, a paid UTM code can be used. This is a specific set of keywords linked to the user’s website. The user’s website will be shown as a paid ad if a customer searches for those keywords.

Social media code-

Code helps the user understand all the traffic being diverted from the social media platform to the website. 

How To Use UTM Tags On Facebook

Facebook is one of the best online marketplaces for digital businesses. It has helped upscale the industry for many users globally by opening a user-friendly platform where people globally can connect freely. The marketplace of Facebook gives global access for all users to expand and be recognized. It has left the world of possibilities open for digital marketers. 

Using UTM tags while marketing on Facebook will help marketers narrow their customer database. It will allow marketers to grow organically by identifying what their users expect from them and thus do specific marketing and flourish their business. 

Here is how users can use custom UTM tags on Facebook.

Launch a new campaign:

1. Check out the upcoming social calendar or create a campaign that suits the business.
2. Visit the ads manager section on Facebook and completely customize the ad.
3. Walk through each step and add all the required details, such as target audience, location, budget, schedule, etc.

Add the website: Copy and paste the website URL where the customers who engage with the post must be redirected. This can be done within the pages and links section. 

Click on the advanced options: Here, the campaign shall be customized.

Incorporate a display link: Add the URL, along with the display link, that is, the section of your website where you want the customers to be redirected. This can be the homepage or the shop. 

Add the URL parameters: They are shown in the link after the website URL. While adding a URL parameter, be as specific and detailed as possible. While using UTM tags on Facebook, the source shall remain on Facebook throughout. 

Some beneficial tips for using UTM tags on Facebook

Once a user begins using UTM tags for marketing on Facebook, there is no turning back. One would wish to make more and more use of it. It may lead to confusion and make tracking posts and URLs challenging. Thus, it is always essential to keep your URL tags organized to keep the data sorted. Here are a few tips to achieve that: 

• Keep track of the UTM code: Showing consistency in tracking the UTM codes will take you a long way. It will keep you well informed on how good the specific post is doing.
• Make your naming system: It is essential that the user understands their UTM codes and can quickly identify the post it belongs to. In this case, creating one’s naming system can help. This helps the user narrow down their work while posting something new.
• Use Google Analytics alongside: If the user is a beginner, using Google Analytics to track the UTM codes, along with Facebook, is a good idea. This will help the user to gain a head start.

Remember that UTM codes and data tracking is not accurate. It is digital software, which is not always 100% accurate and can have faults too. At the same time, there might be errors with the codes the user has been adding. Therefore, it is always a good idea to closely monitor all your activities, especially when you begin.

Conclusion

When it comes to marketing, Facebook has indeed created a landmark. It is up to the users to make the best out of it. Facebook can be used as a place to generate website traffic and attract customers via marketing, campaigns, and interactive posts. However, it is essential to understand the customers’ needs and conduct specific niche marketing. Thus, one must not ignore the importance and necessity of UTM tags on Facebook.