Getting To Know: WebTrends Mobile Analytics

Marketers are currently juggling how to increase app retention and traffic to smartphone sites. Moreover, they are also struggling to prioritize specific devices, measure the performance of mobile campaigns, and replicate them. 

Several advertisers are winging it when it concerns their company’s mobile experience. Quantification and optimization are sound strategies; instinct is indeed not.

For a mobile strategy to be successful, one must understand how clients use their mobile channel. You can gain detailed data on customer engagement, behaviour, and commitment with the help of Webtrends Mobile Analytics.

What is Webtrends Mobile Analytics?

The customer intelligence firm, Webtrends Inc. has introduced Webtrends Mobile Analytics. to enable marketers to track how customers are interacting with wireless offers. WebTrends Analytics is a measuring and analytic tool for comprehending the performance of digital media, websites, social networks, mobile devices, and SharePoint.

The brand-new analytics track consumer behaviour on smartphone sites and applications. Webtrends thinks these services will shed light on a business’s mobile assets uptake and efficacy.

According to Jascha Kaykas-Wolff, (V.P-Marketing) at Webtrends, the introduction of Webtrends Mobile Analytics extends their capabilities that are currently giving their clients a competitive edge via insight-driven management of their digital platforms.”

In particular, he added, it stretches their Analytics 9 offering to offer the required data to assist their users in analyzing and enhancing the effectiveness of their mobile advertising.

Digital channels for brands are optimized using insights from Webtrends. Webtrends.com has clients like General Mills, Toyota,  Coca-Cola, etc.

Features of Webtrends Mobile Analytics

Webtrends provide the following functionalities:

Apps:

• Options for pixel- or cookie-based labelling.
• Generic and unique event monitoring.
• Auto-queuing for offsite capture and best results.
• Visitor Identification
• Information about the viewed material.
• Data collection through an open API for several platforms.
• Easy capacity to export data.

Mobile Web Analytics:

• Comprehension of customer digital activity across channels.
• Conventional and unique event tracking.
• mWEB and extensive APP features.
• App Store data on Apple.
• Endless metrics
• open API functionality for gathering data.
• Terminologies that are specific to mobile.
• Fundamental statistics in real-time.

Boosting Smartphone Campaigns:

• Assemble and examine consumer acceptance and interaction data from applications deployed by service providers to text-driven behaviour.
• Track revenues and conversion data derived through the mobile platform, contrast it with data from other media, and take measures to encourage more deals.
• User Preferences and behaviours, including report comments, RSS feeds,  and more, are tracked and reported.
• Privacy is guaranteed by information privacy and consumer opt-out selections; Webtrends does not utilize data for any additional reasons.
• Enterprise-scale to manage any traffic volume.
• International firms can analyze and assess mobile uptake, interaction, and effectiveness using Webtrends Analytics, from installations to campaigns, for a faster and more significant ROI.

Importance of Webtrends Mobile Analytics

Here are some benefits of Webtrends Mobile Analytics:

Monitoring progress

Marketers, developers, and directors may generate and monitor various metrics unique to their company with Webtrends Mobile Analytics.

Webtrends claims that its users may quickly identify the effectiveness and uptake of smartphone Web sites and apps through its services.

The Webtrends platform also promises to assist marketers in comprehending, measuring, and influencing all sources of traffic to mobile websites. It also helps with paid ads, other websites, social media channels, and technologies.

Webtrends Mobile Analytics aims at consumer-centric businesses currently engaging in smartphone web and apps. Such areas include financial, aviation, retail,  entertainment, telecommunications, and commerce. 

It is also suitable for organizations that must know the customer’s behaviour as well as those that offer wireless and mobile user services.

Prior to the debut of Mobile Analytics, several of Webtrends’ clients, notably Match.com, AirCell, and U.S. Bank, etc., used the business to analyze their mobile websites, according to Mr. Kaykas-Wolff.

According to Webtrends, it is collaborating with a large number of its early investor clients to evaluate mobile applications in the insurance, leisure, and retail industries.

Recognizing performance

Customers use Webtrends’ product to track app acceptance and its peak performance. They, too, utilize it to see how certain features are adopted throughout and spot bugs that obstruct or disrupt users.

The business asserts that it is the only supplier with the capacity to examine consumer usage of mobile websites, apps, and statistics across all other digital platforms.

According to Mr. Kaykas-Wolff, “Numerous businesses are now adopting mobile as a vital avenue to connect their users, whether it is to attract new clients, offer direct customer support, sell items, or to promote engagement through a customized encounter.”. Therefore, brands should integrate mobile analytics into their complete experimental results to comprehend client interaction throughout all platforms fully.

Mr. Kaykas-Wolff further stated that assessing success solely by the sum of installations can exaggerate the achievement of one’s mobile aims. It is because many applications are never initially released after being installed. Moreover, one must also comprehend the acceptance and efficacy of this medium over time if one wants to get the best value from it.

Webtrends Mobile Analytics reveals areas where one is succeeding and presents chances to fine-tune company marketing strategies and enhance client satisfaction.

What does Webtrends Mobile Analytics measure?

One can use Webtrends Mobile Analytics measure to track important metrics like:

• Aggregate stats for trended consumption and interaction.
• Response to in-app ads, inquiries, and transactions.
• Length and frequency of sessions.
• Localization and linguistics.
• History and current trends in conversions.
• Various media, displays, products, content views, mistakes, external links, and more.

Webtrends Mobile Analytics for Social Media

Many businesses today suffer from the split of skills among digital platforms, including web analytics. These strategies are effective but necessitate numerous meetings, tables, and charts. With its all-encompassing analytics solution, Webtrends Analytics 10 seeks to deal with it.

In addition to pre-built functionality for website, social, and smartphone marketers, Analytics 10 offers two main advantages:

• Information Beyond the Tag: With Analytics 10, advertisers may view data from third-party data sources that are accessible through newsfeeds, APIs, and open sources. Actionable insights from Webtrends Analytics 10 incorporate information from the Facebook API, PostRank, bit.ly, and much more.
• Automated Campaign Research: Analytics 10 provides out-of-the-box marketing reports and employs discovery methods to detect advertising success and sales funnels automatically.

Last Words

It would be best if you considered Webtrends Mobile Analytics. The reasons are:

• Infinite possibility for user-defined analysis and out-of-the-box knowledge.
• Complete data gathering toolset for simple integration into the user’s smartphone site or app.
• Precise visitor recognition for websites and mobile apps.
• Professional advisors can guide you through the process and offer continuous guidance.
• Insights at an enterprise level to manage any traffic density.
• Utilizing standards-based APIs, retrieve information for integration with other platforms.

So, get it for your business today!