7 Best In App Marketing Examples

Browsing through mobile devices is becoming more and more common, which is why it is common for you to see many app marketing examples daily. Technology has become a fundamental resource in people’s daily lives, which has generated a constant change in how they consume goods.

It is about more than just having a general digital marketing strategy. Today it is essential that you prioritise mobile marketing. Therefore, many companies and experts in the advertising area have decided to integrate this strategy into their communication plans.

You have at your fingertips various app marketing examples, but the success of these depends on more than just new technologies. It goes further. It is about focusing on generating commitment and creating an emotional relationship between the brand and the target audience to which the campaign is directed. Here we will show you some of the best app marketing examples, specifically those with high success.

Benefits of Mobile Marketing Campaigns

Before you get into the different app marketing examples, it is essential to know a little more about this currently widely used strategy. Knowing what are the aspects in which it can benefit you will help you better understand its usefulness:

• It allows you to reach a very specific audience and establish and maintain direct communication with them. You will already have a clear who you are going to address and what interests them.
• The messages are received in real-time since it is common for people always to be attentive to notifications on their mobile phones. They are devices that people take with them anywhere.
• It generates more excellent proximity since consumers feel more confident with smartphones. This, in turn, produces the same effect when receiving campaigns.
• The customer loyalty process is much easier through mobile marketing campaigns. And to a large extent, this is because mobile devices are part of personal life.
• You do not require a significant investment. You can promote mobile campaigns at lower prices than with other traditional promotion systems. And this is thanks to the technologies that allow a new way of advertising.
• It facilitates the storage of customer data. Remember that telephone numbers are information people do not usually change very lightly.
• Mobile marketing campaigns can generate a higher response rate than other types of online marketing actions.
• It allows easy analysis of the results since you can track the campaign to evaluate its effectiveness. And you can rely on many tools that will speed up the process.

Get Inspired by the 7 Best App Marketing Examples

Surely now that you know all the benefits you can get, you are more excited about implementing this strategy. But to achieve them, you need to do a good job, and these app marketing examples can be of great help:

1.- Coca-Cola – Mobile Ad Case

When it comes to app marketing examples, the popular Coca-Cola soft drink brand cannot be left out. They devised a mobile marketing strategy through a video that originally generated empathy.

But what was this campaign about? The brand developed a “1.- Coca-Cola Mobile Ad Case” application, which allows users to send a free drink anywhere in the world. The reward consisted of a message or video as a response from the person who received the refreshing drink.

This audiovisual material has a very common characteristic in this brand’s campaigns: they work with people’s emotions. They achieve this through emotional marketing, with which people watch a video and live the experience.

2.- McDonald’s – Fry defend

Continuing with prominent brands, but this time fast food, you have the McDonald’s mobile marketing campaign before your eyes. In this case, they created a simple strategy, but at the same time fun, which is based on the development of “McDonald’s and its ‘Fry Defender app.

This application is responsible for monitoring those people who feel tempted to take a delicious potato. But how does it really work? It’s simple: the user only has to leave their smartphone in the tray, and the app will notify them. This app marketing example garnered more than 1 million downloads.

3. Dove – Beauty Bag

Another successful app marketing example is the one that Dove, a beauty and personal care brand, carried out. In this campaign, they created an application called “Dove Beauty Bag.”

Its objective was to provide personalised beauty tips for users. It also included a feature that allows the creation of “beauty boards,” where images can be placed and shared with other people.

But its main attraction was the possibility of participating in sweepstakes, and the brand gave away more than 1,000 beauty bags.

4. Heineken – StarBottle

This Dutch beer brand created an app called “StarBottle,” where users could see their faces on a Heineken bottle. This campaign had an aspect that generated immediate interaction and was useful at the same time: sending virtual bottles to friends. It’s amazing, right? The application allowed users to organise events, share photos and check in at bars or restaurants with the Heineken brand.

5. Pepsi Max – Live for Now

The last of our app marketing examples are from Pepsi Max. This famous soda brand launched “Live for Now,” a mobile campaign that allowed users to get discounts at certain establishments through augmented reality.

This augmented reality allowed users to capture virtual Pepsi Max bottles that were scattered throughout the city and exchange them for real products or discounts in selected stores.

6.- Oreo – Daily Twist

The famous cookie brand Oreo also joined the mobile marketing trend with its “Daily Twist” campaign. The objective of this app was to show the different ways in which their product can be consumed through a daily illustration that represented it creatively.

In addition to being able to interact with the designs, users could share them on their social networks.

7. Starbucks – My Starbucks Barista

And finally, the coffee giant, Starbucks, has its own mobile marketing example with “My Starbucks Barista.” This app allows users to place their orders through a virtual barista, which takes into account their preferences and past orders.

In addition, it includes the option to pay through the app, thus facilitating the purchase process. This app also includes a rewards program and an exclusive card for members.

Conclusion

As you can see, these app marketing examples show us how important it is for brands to have a presence in the mobile world and how they can benefit from it by increasing their customer engagement and loyalty. So, what are you waiting for? It’s time to start developing your mobile marketing strategy by creating a useful and attractive app marketing strategy for your brand.