We live in a smartphone generation as much as an online generation. People shop, work and entertain online; no wonder why many marketers are giving prime attention to their mobile-first audience – given the rise in mobile e-commerce activities, it’s just plain inevitable not to.
Whether you’re beginning your e-commerce business or simply trying to explore great mobile marketing software and tools, thanks to the internet, keeping abridged with updates has become easier over the years and yet, in pursuant of the right ones among the gazillion tools out there could easily drag one down the rabbit hole of information that could be quite overwhelming.
To make things easier for you, highlighted in this article are ten of the most useful mobile marketing software to help grow your business.
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1. Iterable
Iterable is a cross-channel marketing platform that is among the easiest mobile marketing software for beginners. It allows the consolidation of SMS messaging, email, in-app notification, push notification and social media under one roof to simplify mobile marketing campaign management. Iterable helps in content optimization to deliver relevant content based on customers’ behaviour.
Its artificial intelligence feature can automate manual tasks and decision-making processes to save time, maximize engagement and reduce bouncebacks. Iterable integrates with tools like Google Analytics, LeadsBridge and Twilio.
Iterable enables unified customer experiences; creates, optimizes and measures user’s journey and personalizes channels to bring about a cohesive experience for the customers. With Iterable AI comes individualized dynamic catalogue content capabilities and a best-in-class suite of cross-channel personalization tools.
2. AppsFlyer
Addressing the importance of valid data input, AppsFlyer focuses on collecting accurate attribution data which marketers can rely on to deliver reliable results. You can calculate app engagement and ad spend to identify actual marketing ROI; the platform empowers you with Protect 360 – a tool to protect your ad spend from mobile fraud.
AppsFlyer provides several other tools including OneLink to help with link building and ‘Audiences’ for target audience segmentation and management.
AppsFlyer considers a holistic view of the customer journey across various channels or devices with special attention to privacy measurement besides fraud protection while providing analytics, and engagement technologies.
3. CleverTap
Customer engagement. That’s the area CleverTap has been built around and is perhaps the best mobile marketing software engagement and customer retention. CleverTap uses behavioural analytics that uncovers trends for product recommendation and customer retention.
Lifecycle optimization feature evaluates and compares marketing campaigns effectiveness; SMS and email marketing feature automates and or schedules email/sms as per customer lifecycle. It enables in-app messaging, push notifications and app inboxes, deep segmentation and audience analytics all in one platform.
Powered by customer engagement database pioneer TesseractDB™, the software is trusted by customers the likes of Canon, AirAsia, English Premier League and Tesco among others. It also has an uninstall tracking feature and helps devise strategies to regain them.
4. Swrve
A mobile marketing software that specializes in using customer information to personalize mobile app experiences, Swrve is considered the best tool for creating mobile-first customer experiences.
Swrve has payment scheduling for mobile payment apps or bookmarking shows on streaming platforms. The software helps in customer segmentation and optimizing mobile marketing strategy by tying your ads with customer actions during activation.
By cross-channel messaging combination with real-time data streaming, Swrve users can leverage real-time user properties to assess and solve customer requirements.
5. Leanplum
When it comes to A/B testing for mobile messages, Leanplum is perhaps the best multi-channel marketing tool out there. A multichannel campaign platform, Leanplum helps investigate user journeys and collate customer data via a data management feature to gain insights for marketing strategies.
A/B testing feature tests various messaging ideas and tones to decide on the best possible results and can help you choose the best mobile messages for customers based on demographics. Leanplum integrates with other marketing tools like Unity, Segment, Mixpanel and Amplitude.
Leanplum, a CleverTap company, brings solutions to help personalize and optimize all customer touchpoints, in-app and outside the app. Combining multi-channel lifecycle Marketing with A/B test for complete, end-to-end personalization of the customer’s mobile journey.
6. Marketo
A marketing automation solution great for A/B testing, channel and campaign management, Marketo enables you to send personalized push notifications or in-app messages and uses geo-fencing technology to deliver messages relevant to customers rather than generic marketing materials.
The platform has visual dashboards for monitoring users’ engagement and mobile app activities and its analytics feature can help identify marketing opportunities by mapping out the customer lifecycle. Marketo also shows performance reports like the number of messages opened, and session duration across apps, all displayed in a visual format on the dashboard.
Marketo Mobile integrates with other marketing software like Adobe Advertising Cloud, Google AdWords and Facebook Ads. Based on mobile marketing materials on customers’ locations and thanks to its geo-fencing technology, you can easily customize your campaign to make customers know that you value them and consider them special.
7. Localytics
Aspiring to be the strongest catalyst to success in digital businesses, Localytics centres on giving personalization using data and intelligence for the ultimate digital engagement. Localytics is a software that provides you with all sorts of information about your audience which will help you gain a fuller and deeper understanding of ways to target customers and boost marketing strategy.
Localytics will help you deliver the desired brand experiences by empowering you to get to know your customers inside and out. It has some of the best-known brands as users including Bose, Comcast and Fidelity among others.
Localytics combines profile layers and behavioural and historical data for a comprehensive audience segmentation; it helps understand customer churn, informs you of app uninstalls and encourages conversions with the help of predictive analytics.
8. Branch.io
Branch.io is the industry’s leading name in mobile deep linking and attribution platforms. The software helps digital marketers create and measure omnichannel campaigns and provide insights on a customizable dashboard. Branch.io handles every complexity associated with links across platforms and channels that can direct users exactly where you want them.
Branch.io captures every customer touchpoint on different platforms and channels, it consolidates cross-platform user measurement for a seamless customer experience. This software fixes inaccurate attribution and invalid links to avoid marketing spend wastage and broken customer journeys.
Branch.io has top brands in mobile marketers including Starbucks, Target, Slack and Airbnb among others. The software helps in driving more conversions and understanding complex user journeys with better deep-linked user experiences and accurate data for your ad campaign. It also helps you navigate privacy and industry changes, shielding you from systemic disruptions to accelerate mobile growth and engagement
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9. Attentive
Widely known for its text message marketing solution, Attentive is a leader in conversational commerce. It helps you send personalized and behaviour-targeted text messages to customers on their phones; it enables two-way messages to engage and inform customers regarding new offers and announcements.
Besides crafting campaigns for product promotion, you can use this tool to automate time-sensitive messages like order confirmations and or product shipments; you can also add media such as images, videos and audio to your messages.
Attentive also features A/B testing for you to determine message performance with real-time results. Strengthening relationships with consumers, this SMS-first software platform helps in driving e-commerce revenue and already has thousands of clientele from leading brands relying on Attentive for impactful. commerce experiences.
10. OneSignal
A mobile-centric customer engagement platform, OneSignal is a mobile marketing software leader enabling over 1 million businesses to deliver 10+ billion messages daily.
This omnichannel messaging platform powers mobile push, email, web push and in-app messages and sms. This platform is for businesses of all sizes and it provides extensive documentation, open API, intuitive personalization and analytics tools to help businesses achieve seamless messaging experiences and attain meaningful customer connections.
OneSignal has in store robust features for segmentation, automated messaging, A/B testing and intelligent delivery.
Conclusion
With half the shopping traffic coming from mobile devices it’s high time marketers focus on mobile optimization in their planning. The marketing software list in the article may not be as comprehensive as can be but it gives you a good head start in beginning or enhancing your strides in the mobile marketing and analytics world.