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Introduction
You must have heard about “mobile attribution tracking” as a mobile app marketer. But do you know how it can help your business?
Mobile attribution is the method of identifying the source of your app users. What convinced them to download and install your app? Did they buy anything through your app?
This information is unavailable in detail on the usual analytics platforms like Apple or Google. They need to show you what your customers did before they came to your app. This is why you should use mobile attribution tracking platforms to get detailed information on your users and your app performance.
As mobile app usage continues to grow, you must pay more and more attention to the performance of your apps. For this, you must use a mobile app attribution platform.
Why is mobile attribution important?
Your mobile app performance is very important for the success of your business because:
- It helps you to connect your actions to results
- It shows you what works and what does not
- It enables you to understand how your users behave on the app
- It allows you to decide if your advertising budget is being spent properly
Features To Look For In Mobile App Attribution Platforms
Before deciding on which platform to choose, do your research on the platforms available in the market. Use the following points to evaluate the options:
Mobile attribution
- Mobile app marketers typically run campaigns in several different marketing channels.
- Through mobile app attribution, you can learn which marketing efforts are driving conversions and which should be discontinued.
Marketing Analytics
- A good platform gathers a lot of customer information from many sources.
- It should tell you how people are using your app and where they found it.
- This will help you make accurate decisions about how to get more people to use the app.
Audience
- As a mobile app marketer, you must be able to group your users into different categories.
- You can then decide how to advertise your app and what features to add.
- You can create targeted campaigns to attract more users and improve the app for those who already use it.
People-based attribution
- This feature helps you to track all the different ways people interact with your app.
- You can then create campaigns to respond to those different interactions.
Fraud prevention
- You have to make sure that the information you collect about your users is coming from real people.
- You also need to choose a tool for tracking user data that follows strict rules about data privacy, like the GDPR.
AppsFlyer vs Singular
Both AppsFlyer and Singular offer many tools to measure the effectiveness of mobile app campaigns.
Let us examine their key features and the differences between them. This will help you decide which platform will work best for your app requirements.
What is AppsFlyer?
AppsFlyer is a mobile attribution platform that helps you to measure the effectiveness of your mobile marketing campaigns.
You can track user acquisition, engagement, and retention across all your marketing channels. These include social media, search, and display advertising.
One of the unique features of AppsFlyer is its ability to measure in-app events. This means that you can track app installs and user behavior within the app itself. For example, if you want to measure how many users complete a purchase within your app, AppsFlyer can track this event and provide you with detailed analytics.
AppsFlyer also offers various integrations with other mobile marketing tools, such as ad networks, email marketing platforms, and CRM systems. This helps you to manage all your mobile marketing activities in one place.
What is Singular?
Like AppsFlyer, Singular also helps you measure the effectiveness of your mobile marketing campaigns.
With Singular, you can track user acquisition, engagement, and retention across all marketing channels, just like with AppsFlyer.
One of the critical features of Singular is its ability to provide real-time analytics. This means that you can see the results of your campaigns instantly. You can thus adjust the campaign immediately.
Singular also offers a range of integrations with other marketing tools, including ad networks, email marketing platforms, and CRM systems. This helps you to manage all your mobile marketing activities in one place.
AppsFlyer vs. Singular: Features Comparison
Now that we’ve looked at the basic features of both AppsFlyer and Singular, we can examine the differences between them on various key attributes.
- User interface
- AppsFlyer has a clean and easy-to-navigate interface
- This makes it easy for you to find the data you need
- Singular has a more complicated interface that requires some practice to understand
- In-App event tracking
- With AppsFlyer you can track in-app events, such as purchases and registrations
- Singular also offers in-app event tracking, but is not as detailed as AppsFlyer
- Fraud detection
- Both AppsFlyer and Singular offer fraud detection services
- AppsFlyer has a more advanced fraud detection system that uses machine learning algorithms
- Real-time analytics
- Both AppsFlyer and Singular offer analytics in real-time
- Singular’s offering is more robust
- With Singular, you can see the results of campaigns immediately
- This can help you make adjustments in real-time
- User support
- AppsFlyer has a dedicated support team that is available 24/7
- It also has online resources like a knowledge base and community forum
- Singular also offers a range of support options
- These include a dedicated success manager, email support, and a knowledge base
- It also has an online community forum where you can contact other users for advice and support
- Price
- Both AppsFlyer and Singular have different pricing plans
- However, AppsFlyer is more expensive, particularly for larger organizations
- With AppsFlyer you can choose the features and services you want, and pay monthly or annually
- Singular offers a more transparent and flexible pricing model
- You can choose the modules and services you want, and pay for them on a pay-as-you-go or annual basis
| Feature | AppsFlyer | Singular |
|---|---|---|
| Primary Purpose | Mobile app attribution and marketing analytics | Marketing analytics and attribution platform |
| Attribution Tracking | Yes | Yes |
| Analytics | Comprehensive marketing analytics | Advanced marketing analytics |
| User Acquisition | Focuses on tracking and optimizing campaigns | Offers user acquisition insights and tracking |
| Audience Segmentation | Yes | Yes |
| Deep Linking | Supported for improved user experience | Limited support |
| Push Notifications | Limited support | Limited support |
| A/B Testing | Limited features | A/B testing and experimentation features |
| Cost | Paid service | Paid service with various pricing tiers |
| Integration Partners | Extensive network of integrations | Integrates with multiple marketing tools |
| Data Privacy | Adheres to data privacy regulations | Offers data privacy and compliance features |
| Customization | Customizable dashboards and reports | Customizable reporting and insights |
| User Interface | User-friendly interface | Intuitive interface for data visualization |
| Support | Dedicated support and resources | Customer support and resources available |
| Real-time Data | Real-time data tracking and reporting | Real-time data insights and visualization |
So, which platform is better – AppsFlyer or Singular?
The answer depends on your specific needs and requirements. If you are a small app developer with a limited budget, AppsFlyer may be a better option due to its flexible pricing model.
Singular’s fixed monthly fee may be more cost-effective if you have a more extensive app with a high volume of installs and events.
Carry out a complete market survey before choosing the right mobile attribution app.