CuriousOwl

Introduction

Mobile app attribution and analytics platforms play a crucial role in helping app developers and marketers track user behaviour, measure marketing campaign performance, and optimize their user acquisition efforts. Two of the leading players in this space are AppsFlyer and Kochava.

Both AppsFlyer and Kochava offer a comprehensive suite of tools and services that allow app developers and marketers to measure and analyze the impact of their marketing campaigns across various channels, including social media, mobile advertising networks, and search engines.

In this article, we will provide an in-depth comparison of AppsFlyer vs Kochava. Continue reading to find out more.

What is Mobile app attribution?

Mobile app attribution is a method for determining which marketing efforts (ad campaigns, media partners, or channels) gave the maximum app installs.

It gives you a lot of data about your customers like –

1. Where do your customers come from?
2. Which campaign worked best?
3. The time spent on the app
4. The total installations
5. Purchases through the app

For example, if one of your users clicks on an ad while playing a mobile game and installs your app, you can find out if they’re a first-time user, which specific message pushed the installation, and many other data points.

The mobile measurement platforms allow you to check your campaigns across multiple channels. All from a single source.

You can use mobile attribution to connect your actions to results. You must know what works, and what doesn’t. You must understand how your users behave on the app. Are your advertising budgets being spent properly? All this can be answered with mobile attribution.

Features To Look For In Mobile App Attribution Platforms

Mobile app attribution platforms are essential for app developers and marketers to track user behaviour, measure marketing campaign performance, and optimize user acquisition efforts. When evaluating different attribution platforms, there are several key features that you should look for:

1. Multi-channel attribution: A good attribution platform should be able to track user acquisition and engagement across multiple channels, including mobile ad networks, social media, email, and search engines.
2. Real-time reporting: The platform should offer real-time reporting, so you can quickly see the impact of your marketing campaigns and make data-driven decisions.
3. Advanced analytics: The platform should provide tools to help you understand user behavior, such as user retention, lifetime value, and engagement.
4. Customizable dashboards: The platform should allow you to create customized dashboards that show the metrics that matter most to you and your team.
5. Fraud detection and prevention: A good attribution platform should have robust fraud detection and prevention capabilities to ensure your data is accurate and reliable.
6. Integration with third-party tools: The platform should integrate seamlessly with third-party tools, such as marketing automation software, customer relationship management (CRM) systems, and analytics platforms.
7. Customer support: The platform should provide excellent customer support, including a dedicated account manager and 24/7 technical support.

AppsFlyer and Kochava – key players in mobile attribution

There are several mobile app attribution platforms available. But AppsFlyer and Kochava are two of the most popular mobile app attribution platforms. We will review the key features of both platforms to help you decide which option is right for you.

 What is AppsFlyer?

AppsFlyer is a mobile app attribution platform that offers a range of features and tools to assist app developers and marketers in monitoring user behaviour, measuring marketing campaign performance, and enhancing user acquisition efforts. The platform allows you to track user acquisition and engagement across several channels, including mobile ad networks, social media, email, and search engines.

AppsFlyer connects each app installation to the advertising campaign or where the user found the app. One of the most important things it does is figure out which campaign is the best at getting users to come back and use the app again.

 AppsFlyer can also connect TV ads to the app installation, which can help you see if your TV ads are working.

 Summary of features – AppsFlyer

1. User Acquisition Attribution
2. Retargeting Attribution
3. TV Attribution
4. Configurable Attribution Windows
5. Marketing Analytics
6. Dedicated Mobile App
7. Integrated Ad Networks
8. Retargeting Integrations
9. Product Analytics Integrations
10. Transparency at Scale

What is Kochava?

Kochava is a computer program that helps you see how your advertising money is being spent on mobile devices. It shows information about how the advertising is performing, all in one place. This makes it easier for you to decide how to run their campaigns.

Kochava helps you measure and improve your advertising. By seeing which groups of people are responding to the advertising, you can create more targeted and better advertising campaigns.

 The most important features of Kochava are that it works with lots of different networks and publishers. Also, it’s easy to add to your app SDK. Further, it shows how different advertising campaigns are working. All this information is given in an easily understandable format.

Summary of features – Kochava

1. Largest Network & Publisher Integration
2. Dedicated Account Management
3. Kochava Optimisation Beacon®
4. Fast & Reliable
5. One Centralised Dashboard
6. One SDK
7. Simple & Easy Integration
8. Server-to-Server API
9. Media Cost & ROI
10. Kochava Intelligence

Features comparison – AppsFlyer vs Kochava

Note: “Y” = “Yes” and “N” = “No”

	AppsFlyer	Kochava
A/B Testing	Y	Y
Analytics	Y	Y
API	Y	Y
Conversion Tracking	Y	Y
Dashboard	Y	Y
Data Export	Y	Y
Data Import	N	Y
Data Visualization	Y	Y
External Integrations	Y	Y
Forecasting	N	N
Keyword Tracking	Y	N
Link Tracking	Y	N
Multi-App	N	Y
Multi-User	N	N
Notifications	Y	N
Referral Tracking	Y	Y
SEO	N	N

Conclusion

Both AppsFlyer and Kochava offer powerful mobile app attribution and analytics tools that help app developers and marketers measure and analyze the impact of their marketing campaigns across various channels.

While AppsFlyer offers real-time reporting, advanced analytics, and fraud detection capabilities, Kochava has the largest network and publisher integration and a dedicated account management team. Ultimately, the decision between the two platforms will depend on your needs and preferences. Therefore, it is important to consider the key features of each platform and choose the one that aligns with your specific goals and requirements.