Increasing the number of visitors to your website doesn’t necessarily improve your conversion rate. After all, the main purpose of driving traffic to your website is to turn them into your customers and increase your bottom line. If that is not happening, you may have to consider using Conversion Rate Optimisation tools.
The best part of using conversion rate optimisation (CRO) tools is that they help you identify the problems with your website or app that might be making it difficult for your users to take the desired action. By using these insights, you can make the necessary changes and enhance your user experience. This should automatically boost conversions. If used appropriately, CRO tools can increase your conversions by up to 300 per cent.
Here are 7 top tools you can try, if interested, in optimising your website conversions:
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CRO Tool #1: Google Analytics
Google Analytics, one of the most popular web analytics and conversion rate optimisation tools, is free for you to use. Trusted and implemented by more than 28.1 million websites, it can give you gold-standard data when it comes to customer insights.
This tool can help you track real-time responses of the consumers who visit your website. This will enable you to understand the exact reason why they abandon their cart or leave your website. Using these insights, you can improve your user experience by enhancing the design or including engaging content.
Apart from reporting and visualisation, it also comes with other powerful features such as funnel analysis, data activation, smart goals, integrations, and tag management that can help you make key data-driven decisions.
CRO Tool #2: Adobe Analytics
A part of Adobe Experience Cloud, Adobe Analytics is a suite of products that can help you apply real-time analytics and detailed segmentation across various marketing channels. You will be able to intricately analyse customer journeys by tracking your visitors across multiple devices.
The advanced data analytics capabilities of Adobe Analytics can help you track metrics, segment data, and analyse customer behaviour deeply. With its highly customisable platform, you can create your custom metrics, segments, as well as dimensions, as per your requirements. Real-time tracking of campaign performance makes it easier to take informed decisions without wasting time.
CRO Tool #3: Heap
Heap is also one of the best conversion rate optimisation tools trusted by many product, marketing, and technical departments to take data-driven key decisions. You can use Heap to gain deep insights into the kind of interactions your users have with your website and app.
This tool can be used to analyse funnels and understand every aspect of your customer’s journey. You can use it to produce graphs and define key events quickly on your website. The heap can be used to track form submissions, form clicks, field changes, and page views, as well as sessions, to find out why your users may not be taking the desired action.
CRO Tool #4: Hotjar
If you are aiming to understand and analyse the behaviour of the visitors who visit your website, Hotjar could be your ideal tool. One of the best conversion rate optimisation tools to boost conversions and improve user experience, Hotjar has been trusted by about 1.24 million websites.
The session recording and heatmap features of Hotjar help you identify website bugs, confusing designs, or broken links, if any. You can also use the feedback widgets and on-site surveys to gather feedback from your customers. The best part of Hotjar is that you can analyse funnels and find out the exact spots where your users dropped.
CRO Tool #5: Crazy Egg
As a testing and heatmap tool, Crazy Egg is a powerful tool that you can use to understand your visitors’ behaviour and then direct the same towards the desired outcome. You can simplify your design, draw more attention to your CTAs, and organise the various elements of your website in their order of importance to enhance customer experience.
Crazy Egg includes some useful features such as session recordings, heatmaps, click reports, A/B testing, and scroll maps that can prove very valuable while optimising your website. You can use these tools to identify issues with the functionality of your website and discover glitches that you might have missed during testing.
CRO Tool #6: FullStory
FullStory is a trusted name when it comes to conversion rate optimisation tools. You can use their proprietary auto-capture technology to identify issues with your website and app and find out why your users are not taking the desired action. This will help you continually optimise the experiences of your users by tracking their actions across multiple tabs.
With advanced features like Session Replay of FullStory, you will be able to bridge the gap between your quantitative and qualitative data. The Funnels feature helps in defining clear steps that you want your users to take to achieve the desired outcome. If users are dropping midway, you can find out the exact areas and analyse the root of such drop-offs.
CRO Tool #7: Google Optimize
Google Optimize is a great testing and experiment platform that you can use with Google Analytics. It is one of the best conversion rate optimisation tools for split testing, multivariate testing, and A/B testing. It makes it easier for you to create multiple versions of your web pages and measure the performance of each of those pages.
Extremely easy to use, Google Optimize is a tool perfect for beginners who know nothing about conversion rate optimisation. You can use it to run any experiment that your site might require. Being a free tool, you can run this without the help of any expert or developer. In case you have any questions, you can always use any of the forums.
Conclusion
Using Conversion Rate Optimisation Tools is all about gaining insights into your consumer behaviour on your website or app. These insights can go a long way in helping you enhance user experience, which will, in turn, boost conversions. All of the above-mentioned CRO tools come with useful features and functionalities that can help you achieve your goals. What you use depends on what exactly you are looking for.
A basic search on Conversion Rate Optimisation tools will give you a list of many such tools that can help you boost conversions. Go through a few blogs like these to figure out which is the best tool to use and how to use it to the best of your advantage.