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Mobile app attribution and analytics platforms play a crucial role in helping app developers and marketers track user behaviour, measure marketing campaign performance, and optimize their user acquisition efforts. Two of the leading players in this space are AppsFlyer and Kochava.
Both AppsFlyer and Kochava offer a comprehensive suite of tools and services that allow app developers and marketers to measure and analyze the impact of their marketing campaigns across various channels, including social media, mobile advertising networks, and search engines.
In this article, we will provide an in-depth comparison of AppsFlyer vs Kochava. Continue reading to find out more.
Mobile app attribution is a method for determining which marketing efforts (ad campaigns, media partners, or channels) gave the maximum app installs.
It gives you a lot of data about your customers like –
For example, if one of your users clicks on an ad while playing a mobile game and installs your app, you can find out if they’re a first-time user, which specific message pushed the installation, and many other data points.
The mobile measurement platforms allow you to check your campaigns across multiple channels. All from a single source.
You can use mobile attribution to connect your actions to results. You must know what works, and what doesn’t. You must understand how your users behave on the app. Are your advertising budgets being spent properly? All this can be answered with mobile attribution.
Mobile app attribution platforms are essential for app developers and marketers to track user behaviour, measure marketing campaign performance, and optimize user acquisition efforts. When evaluating different attribution platforms, there are several key features that you should look for:
There are several mobile app attribution platforms available. But AppsFlyer and Kochava are two of the most popular mobile app attribution platforms. We will review the key features of both platforms to help you decide which option is right for you.
What is AppsFlyer?
AppsFlyer is a mobile app attribution platform that offers a range of features and tools to assist app developers and marketers in monitoring user behaviour, measuring marketing campaign performance, and enhancing user acquisition efforts. The platform allows you to track user acquisition and engagement across several channels, including mobile ad networks, social media, email, and search engines.
AppsFlyer connects each app installation to the advertising campaign or where the user found the app. One of the most important things it does is figure out which campaign is the best at getting users to come back and use the app again.
AppsFlyer can also connect TV ads to the app installation, which can help you see if your TV ads are working.
Summary of features – AppsFlyer
Kochava is a computer program that helps you see how your advertising money is being spent on mobile devices. It shows information about how the advertising is performing, all in one place. This makes it easier for you to decide how to run their campaigns.
Kochava helps you measure and improve your advertising. By seeing which groups of people are responding to the advertising, you can create more targeted and better advertising campaigns.
The most important features of Kochava are that it works with lots of different networks and publishers. Also, it’s easy to add to your app SDK. Further, it shows how different advertising campaigns are working. All this information is given in an easily understandable format.
Note: “Y” = “Yes” and “N” = “No”
AppsFlyer | Kochava | |
A/B Testing | Y | Y |
Analytics | Y | Y |
API | Y | Y |
Conversion Tracking | Y | Y |
Dashboard | Y | Y |
Data Export | Y | Y |
Data Import | N | Y |
Data Visualization | Y | Y |
External Integrations | Y | Y |
Forecasting | N | N |
Keyword Tracking | Y | N |
Link Tracking | Y | N |
Multi-App | N | Y |
Multi-User | N | N |
Notifications | Y | N |
Referral Tracking | Y | Y |
SEO | N | N |
Both AppsFlyer and Kochava offer powerful mobile app attribution and analytics tools that help app developers and marketers measure and analyze the impact of their marketing campaigns across various channels.
While AppsFlyer offers real-time reporting, advanced analytics, and fraud detection capabilities, Kochava has the largest network and publisher integration and a dedicated account management team. Ultimately, the decision between the two platforms will depend on your needs and preferences. Therefore, it is important to consider the key features of each platform and choose the one that aligns with your specific goals and requirements.
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