With over 6 billion smartphone users worldwide, it is not surprising that the market for mobile applications is growing. Smartphone adoption and app use are expected to continue expanding at a healthy pace in the near future. Recent estimates have set the number of apps available on the Google Play Store at 2.65 million, which exceeded 1 million in July 2013. This number went up to 3.5 million in the second quarter of 2022.
Companies in nearly every industry have an online presence and are introducing apps to serve their customers, in addition to their official mobile and desktop websites. In reality, 25% of downloaded apps are used just once and never used again. This is where a well-planned mobile app marketing strategy comes in.
(Source)
Page Contents
What is Mobile App Marketing?
Mobile app marketing is the planned effort to interact with customers so that they increase their engagement with your services and products using their mobile phones. Mobile app marketing is used to boost app presence on the Google Play Store or the Apple App Store using various marketing techniques. Mobile app marketing starts when consumers first hear about your mobile app until they become loyal customers.
The mobile marketing app funnel has similar stages to general digital marketing. There are three chief stages included in mobile marketing:
1. Awareness
This is the stage before the launch of a mobile app. During this stage, you will build and promote your brand. This stage also includes brand purpose, positioning and the communication of your products and services.
2. Acquisition
This stage takes place after launching your mobile app, in which new strategies are implemented and extended to attract new users.
3. Retention
During this stage, new creative ideas and methods are introduced to keep loyal customers engaged and turn new users into loyal customers.
Mobile App Marketing or a Mobile Website?
The primary reason to invest in mobile app marketing is that users spend more time browsing mobile apps than mobile websites. This is based on statistical reports published by e-marketers showing how much time people spend on mobile apps and browsers.
Consumers prefer mobile apps over browsers for the features and advantages they offer. Mobile apps provide better personalization and keep you updated by sending notifications and other critical data. They are user-friendly, fast, have extra features and provide special offers. It is found that Millennials or Gen Zers prefer using mobile apps for almost all their daily activities including shopping, banking, health tracking, entertainment and other aspects of their lives.
Many brands and businesses are competing with mobile apps. The rise in the number of apps has shifted the focus of digital marketing towards mobile app marketing. The scope of mobile app marketing is extensive, and there is also tough competition to stand out among the millions of mobile apps.
Best Mobile App Marketing Tools
There are various app marketing tools available that can help you enhance app store optimization and reach your mobile app marketing goals. These are the 9 best mobile app marketing tools:
App Radar
App Radar will help you optimize your mobile app and improve your Google Play Store or Apple App Store rankings to get new users. This mobile app marketing tool is used to search for keywords and keyword volume, and to target the right keyword to increase search results in the Google Play Store or Apple App Store.
App Annie
This mobile app marketing tool will help you get valuable insights to upgrade your marketing strategies. It provides comprehensive performance metrics of your mobile app and market data, and it measures your mobile app marketing strategy’s ROI. It also tracks and compares your competitors’ app performance, which will help you find potential users.
Google AdMob
This is a Google app marketing tool that creates and places engaging ads in mobile apps to increase app installations. There are various effective and attractive ad formats in different categories to choose from. The tool also allows you to track ad performance and provides reports and insights on metrics. The best part is that it is a free tool.
Optimizely
This is an excellent mobile app marketing tool that allows you to try various marketing strategies and ideas to assess effectiveness. It allows you to test your app features and views on one controlled segment of the overall app traffic. Optimizely also allows marketers to make changes in an app, like deleting or adding new features to the current app version.
Tapstream
Tapstream is a popular mobile app marketing tool where you can find many useful marketing solutions. With this tool, you can find suitable marketing campaigns, test in-app marketing features and elements, and personalize user experiences. It also allows you to create an attractive landing page for marketing campaigns.
Airship
This mobile app marketing tool allows marketers to send personalized messages to potential customers and users. It helps you enhance your app engagement and marketing strategies. This tool is ideal for companies without a marketing department since it brings multiple marketing tools together in one place.
Appfigures
This tool is dedicated to app reporting and stores all your app reviews, sales data, ad data, rank updates, and other information in one place. AppFigures automatically converts data into reports with charts and other visuals to help you make sense of the information. It even sends your reports to your email for easy access. AppFigures also analyzes the Google Play Store and the Apple App Store to track mobile app rankings, reviews and performance.
AppFollow
This multi-purpose mobile app marketing tool allows you to carry out various tasks in one place. You can track competing apps, optimize your mobile app, as well as check and reply to reviews in any language. The Google Play Store and the Apple App Store optimization feature can be used to increase app downloads. It also lets you track the position and rating of competitor apps.
Leanplum
This mobile app marketing tool is an end-to-end solution for marketers. It helps you gain new users and retain existing ones. It also allows you to connect and engage with app users and customers with innovative marketing materials. You will also be able to send emails and push notifications, and create appealing marketing campaigns.
Conclusion
Mobile app marketing is the most effective way to reach people with your product. It is the most effective means for a business to reach a larger audience. Mobile app marketing tools are available to make app marketing easy. These 9 mobile app marketing tools are some of the best marketing tools to simplify your marketing strategies and make your mobile app effective and reach more people.