So, you have developed and launched a mobile app! Great! But your app development journey does not end there. Smartphone users are expected to grow from 6.3 billion today to over 7 billion in just 4 years. Mobiles consume over 70% of watch time, and over 90% of people spend time on mobile apps. (Data source: https://rentechdigital.com/swipecart/blog/t/mobile-app-analytics).
Nearly 5 million mobile apps are available today, with approximately 30,000 added monthly. (Data source: https://www.statista.com/statistics/1020964/apple-app-store-app-releases-worldwide/). According to Statista, an app user spends an average of 5 minutes on an app session. Therefore, if you want your user to return to your app, you must provide them with the best possible experience within this short time.
The only way to ensure your app is visible to users and is used regularly is to improve the user experience continuously and engage users to keep them locked into using your app. And how do you track and improve your app user experience? By using mobile app analytics.
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Mobile app analytics are tools and processes that convert raw data received from your app users into actionable insights by tracking, observing, and mapping user behaviour on the app. Mobile app analytics can help you get several insights, such as:
Mobile app analytics use a combination of quantitative and qualitative research methods to help you develop a best-in-class mobile app.
You can pull out and evaluate any number of metrics to improve your app. However, the following metrics are used across most industries and categories to set up mobile app analytics:
Other metrics include backend data such as the number of times your app crashes during a session, app speed, and network errors that can affect the user experience.
As an app developer, you must make sure you use globally accepted best practices for mobile app analytics. This will help ensure that you collect and use the most relevant data used by app developers worldwide and can provide a user experience on par with the best apps in your category.
There are several best practices, but the following are the gold standard of best practices for setting up your mobile app analytics:
Mobile app analytics help you as the app developer improve your app’s chances of success by providing important and valuable insights into user behaviour. Mobile app analytics are very important in your overall app marketing approach.
As the app developer, you must identify best practices for your mobile app analytics setup relevant to your app industry and category and implement them as quickly as possible. You must also keep refining and improving your analytics setup to always get the most relevant data.
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