Market Intelligence analysts are key players in the world of market research. They work with data to sift through information […]

How Effective are Market Intelligence Courses?
In today’s turbulent business climate, organizations require competitive / market intelligence professionals with the skills, competencies, and tools to enable […]

7 Market intelligence providers
Companies use marketing intelligence to understand their consumers and prospective audiences. Enterprises analyse the data they collect to optimise their […]

How to Create Sales Funnel Template in Excel?
Introduction: What Is A Sales Funnel? A sales funnel is a series of stages that a potential customer (called “lead” […]

The Ultimate Guide to the Stages of Sales Funnel
Improving sales funnel efficiency is the company’s topmost priority in growing the business. A great sales funnel gives critical insights […]

What are Sales Funnel? – And how to use it like a boss !!
A sales funnel visual represents the customer journey that depicts the sales process right from awareness to action. Also known […]

Green Marketing – Care for the environment
Introduction Pollution in water and air, cruelty to animals, chemical-laden cosmetics and other environmental issues are causes of concern. […]

Effective communication in Marketing
Marketing and communications, or MarCom as it is fondly called, is the practice of using various channels and related tools […]

The crucial role of Advertising in Marketing
When a person starts a company, how do you think he/she can make people aware of his offerings? By advertising. […]

Retail branding and its importance
Introduction The nature of marketing, as we know, is complex and often contrasting. There is a need to have a […]