What is a brand? The term ‘brand’ can have several meanings, from a customer or a company point of view: […]
6 Things to Take Care of When You Do Research in Branding
Branding is essential for all product development as it primarily builds the target audience. So, you must conduct intensive market […]
How to Become a Market Intelligence Analyst
Market Intelligence analysts are key players in the world of market research. They work with data to sift through information […]
How Effective are Market Intelligence Courses?
In today’s turbulent business climate, organizations require competitive / market intelligence professionals with the skills, competencies, and tools to enable […]
7 Market intelligence providers
Companies use marketing intelligence to understand their consumers and prospective audiences. Enterprises analyse the data they collect to optimise their […]
How to Create Sales Funnel Template in Excel?
Introduction: What Is A Sales Funnel? A sales funnel is a series of stages that a potential customer (called “lead” […]
The Ultimate Guide to the Stages of Sales Funnel
Improving sales funnel efficiency is the company’s topmost priority in growing the business. A great sales funnel gives critical insights […]
What are Sales Funnel? – And how to use it like a boss !!
A sales funnel visual represents the customer journey that depicts the sales process right from awareness to action. Also known […]
Green Marketing – Care for the environment
Introduction Pollution in water and air, cruelty to animals, chemical-laden cosmetics and other environmental issues are causes of concern. […]
Effective communication in Marketing
Marketing and communications, or MarCom as it is fondly called, is the practice of using various channels and related tools […]