Companies use marketing intelligence to understand their consumers and prospective audiences. Enterprises analyse the data they collect to optimise their internal marketing campaigns. How do they do this? By using market intelligence providers who provide marketing intelligence software and tools.
Did you know that the right market intelligence tools can help a business increase its sales and build brand awareness?
To truly understand the changing market dynamics, businesses need marketing intelligence tools. These tools help them derive insight that can be used for strategic decision-making. Considering the amount of data available in the market is huge in volume and highly unstructured, businesses need good software to sift through all of it so that the data is useful. For a business to conduct its marketing activities in a healthy way, it becomes important to develop internal intelligence strategies. So without further ado, let’s jump right into the top 7 market intelligence providers –
- Crunchbase Pro
If you’re looking for an all-in-one prospecting solution, or wondering ‘what does market intelligence do?’, stop at Crunchbase Pro. Crunchbase Pro provides businesses with winning solutions for meeting outbound campaigns. This great tool allows your enterprise to find qualified leads aligned to your ideal target profile. This further helps your business to leverage buy signals and, after that, connect with relevant decision-makers.
Crunchbase Pro is a great software to help your business accelerate its lead generation process with the basic functionality of monitoring companies of interest and industry insights and trends. How this tool works is that it sends you alerts based on any new search data that may be derived from your targeted leads – in other words, the tool takes you right from the start of finding a prospect to your final business target. If you’re looking for a tool to augment your brand’s M&A intel, then Crunchbase Pro is one of the best options in the market.
- Craft
One of the primary needs every business currently has to fulfil (especially if it is engaged in product dissemination) is meeting supply chain issues. Considering supply chain issues are leading to businesses straining their relations with customers worldwide, one needs to have solutions to act fast. Craft is one such software that gives users the ability to market themselves in this regard. As a supplier intelligence platform, it aims at helping businesses work out kinks in their supply chain. Craft is a marketing intelligence tool that gives a business verified intel which helps it achieve accurate and relevant supplier data. It also helps businesses monitor suppliers proactively to minimise issues with the supply chain.
- Ontolo
If you’re looking for one of the most widely used market intelligence providers that can help your business uncover potential leads and contacts, URLs, and prospects, then Ontolo is the right software for you. Ontolo helps businesses discover data for link building, advertising, SEO, and e-commerce activities, building brand reputation, gaining competitive intelligence, and more with a highly efficient system.
With comprehensive solutions offered in finding the most relevant prospects, Ontolo gives you the option to work simultaneously with 80+ sources (including CSV / plain text files). With Ontolo, you can classify and categorise data. This helps you prioritise data sources and keeps your data more organised. Find the right prospects easily with Ontolo – in a speedy manner.
- Rival IQ
Are you eager to use a tool that doubles up as an exceptional resource for analysing competitive intelligence? Rival IQ is your answer.
With Rival IQ, it becomes easier for a business to compare its social performance vis-a-vis the entire industry. This tool makes it easy for businesses to understand their competitive landscape. The data collected and analysed herein allows it to compete with rivals using customisable company filters and landscapes. The software provides comprehensive profiles and metrics which allow businesses to track social media channels like Instagram, Twitter, Facebook, TikTok, and LinkedIn. This way, a business can easily track its competitors across multiple channels, wherever an audience is being engaged, giving it more information on what marketing methods are working. This helps the business make better and more informed decisions.
- Trustpilot
Customers are a very integral part of every business – and their reviews are very important. However, customer reviews can be sketchy and need to be handled carefully to derive accurate data since this data can be quite disparate. In addition, not all customers will leave feedback on your website or social media channels, so it becomes important for you to have a market intelligence tool that can help you derive these insights. Trustpilot is one such tool; considered an aftermarket solution in terms of consumer reviews, this software offers businesses the ability to win a higher number of reviews, promote the feedback they receive, and engage with customers while analysing results in an informed way.
- HubSpot
HubSpot is a great market intelligence tool, especially when it comes to understanding the niche complexities of a business. Instead of looking at the industry as a whole, HubSpot is a great resource that steers a business in the right direction. It revolves around optimising inbound marketing strategies and helping businesses align their sales and marketing teams. HubSpot offers businesses with ‘hubs’ which focus entirely on their internal marketing and sales strategies, CMS, customer service, and operations – all so the business can focus on deriving insights from market research.
- NetBase Quid
This software offers businesses a great balance between measuring marketing intelligence and understanding consumers. NetBase Quid is considered to be a top-performing software. As an industry leader, the software is very flexible in meeting a variety of marketing intelligence needs for different businesses.
Through NetBase Quid, companies can access a wide range of information from multiple data sources. These sources include social media, forums, patents, news, blogs, etc. This software is unique because it gives users a best-in-class sentiment analysis. This means that a brand can then extract the most accurate and relevant insights from the multiple available data sources.
NetBase Quid also has multiple use cases – from deriving insight for product innovation to product launches, it even assists businesses with competitive intelligence gathering and tech scouting.
Conclusion
What Does Market Intelligence Do For Me? And finding Out Which Market Intelligence Providers Work Best For Your Business are some critical questions you should ask to yourself and your team to select any platform for your business.
Now that you’re ready to build your brand and reach out to customers, it’s time to find the right market intelligence tool. Choose software that not only works for your business but helps you derive insights to manage both short and long-term marketing strategies.